Brand Manager

Role overview

This role is part of the brand marketing function and focuses on strengthening the brand’s presence across northern markets. The position aims to build brand equity, improve audience engagement, support circulation growth, and contribute to new monetization initiatives.

What you will do

• Develop and run quarterly and annual marketing plans aligned to clear brand and product goals for the northern region.
• Lead the rollout of strategic IPs in northern markets and coordinate with ad sales teams to bring external sponsors on board.
• Assist internal circulation teams by driving consumer promotion initiatives.
• Implement insight-led programs for national strategic projects that improve brand equity, audience engagement, and cross-platform audience growth.
• Bring a strong digital-first approach to brand planning and execution.
• Use AI tools for creative development while working with internal and external teams.
• Collaborate with external partners to build and execute media plans and on-ground activations.
• Track competitors, analyze data, and prepare MIS reports.

Qualifications and skills

The ideal candidate should hold an MBA from a Tier 2 institute and bring at least 5 years of practical brand management experience. Experience across brand communications, performance or growth marketing, and social storytelling is important, along with a strong data mindset and native digital marketing capability. Prior cross-media execution experience is also required. The role calls for someone who acts quickly, works well in ambiguity, shows strong resilience, and can handle a fast-moving environment with several stakeholders. Good communication, stakeholder management, analytical, presentation, and measurement-tool knowledge are all essential, as is a strong desire to keep learning.

Additional information

This is a full-time onsite position based in New Delhi, Delhi, India.