Sales Manager

Role overview

This position is focused on shaping and advancing the strategic direction of event intellectual properties (IPs) across both B2B and B2C audiences. The role calls for a forward-looking professional who can combine strategy, innovation, and commercial thinking to strengthen the experiential marketing business.

About Times Experience

Times Experience is the experiential marketing division of BCCL. The team is responsible for building and delivering inventive experiential offerings such as brand IPs, brand solutions, and business conclaves. Its broader mission is to grow revenue across the experiential business by maximizing current IPs, creating new formats, and pursuing new business opportunities.

The role contributes to expanding the potential of the business unit by spotting market opportunities, understanding challenges, using new technologies and platforms, and working closely with functional and business unit leaders to create products, solutions, and business models for both B2B and B2C segments.

Key responsibilities

The role includes developing event IP concepts and shaping strategy, improving existing IPs so they remain relevant, profitable, and commercially strong, and supporting monetization efforts through collaboration with sales and brand teams.

The position also requires market analysis, audience insight gathering, and value proposition design to ensure each IP is distinct and competitive. In addition, the role involves acting as a strategic advisor for stakeholders and serving as a link between brand and sales teams so that ideas are aligned with revenue goals.

Additional notes

No specific stipend or salary details were provided in the source. The opening count, application deadline, start date, and duration were also not stated.

This is a full-time, onsite position based in Mumbai, Maharashtra, India.

Company mentioned: Bennett Coleman & Co. Ltd. (The Times of India).

Terms and conditions

All role details above have been consolidated from the source text. Any information not explicitly mentioned, including compensation, vacancies, and start timeline, should be treated as unspecified.