Audience Editor, Video

Role Overview

The New York Times seeks an Audience Editor to lead the deployment and analytical oversight of video projects across both on-site and external platforms. This position collaborates closely with video leadership to develop and optimize distribution strategies, enhancing the reach and effectiveness of video content, including linear videos and multimedia stories.

Key Responsibilities

• Orchestrate video rollout strategies across internal and off-platform channels, partnering with video journalists and senior producers.
• Enhance searchability and discovery by optimizing headlines, descriptions, and metadata, ensuring alignment with platform-specific styles while upholding editorial standards.
• Devise and implement social media distribution plans in collaboration with video teams to amplify audience engagement.
• Contribute to planning coverage for major and tentpole events.
• Coordinate efforts with editorial and audience teams (search, social, community, homepage, notifications, newsletters) to guarantee unified video project launches across channels.
• Monitor and analyze competitor video performance in breaking news and key topics to generate insights for continuous strategy refinement.
• Partner with the Editor, Video Audience, to interpret data and produce actionable reports regularly, supporting strategic decisions.
• Work with Video’s Operations Director to identify projects suitable for award submissions and prepare impact analyses.
• Uphold journalistic independence and support the mission to inform and deepen public understanding globally.

Required Qualifications

• At least 3 years of experience in journalism, media, or related fields, demonstrating expertise in audience engagement.
• Deep knowledge of mainstream and emerging social media platforms with an emphasis on video content.
• Strong project management capabilities.
• Ability to interpret video metrics and translate data into practical recommendations.
• Committed alignment with The New York Times’ editorial mission and values.

Preferred Qualifications

• Skillful writing that blends social media engagement with the publication’s voice and standards.
• Excellent editorial judgment with a willingness to experiment and refine approaches to suit diverse audiences.
• Familiarity with project management tools such as Airtable and Google Suite.
• Experience managing social media accounts focused on video content.
• Proven cross-departmental collaboration experience.

Compensation and Benefits

The annual salary range for this role is $120,000 to $135,000 USD. Additional benefits include potential variable pay (annual bonus and restricted stock), comprehensive medical, dental and vision insurance, Flexible Spending Accounts, a 401(k) plan with company match, paid leave (vacation, sick, parental), tuition reimbursement, and professional development opportunities.

Work Arrangement

This position is based in New York City and requires attending the office four days per week, with some department-guided flexibility for remote work.

Additional Information

The New York Times is committed to diversity, equity, and inclusion, along with maintaining a fair hiring process. Applicants with criminal histories are encouraged to apply with consideration under applicable "Fair Chance" laws. Reasonable accommodation requests during the application or interview process can be submitted to the appropriate company email. Fraudulent job offers and postings are actively discouraged, and the company provides resources for reporting such incidents.