Area Sales Manager

About Ninjacart

Ninjacart is an agritech company built around innovation, ownership, and large-scale impact. It uses technology and data to improve how agricultural produce moves from farms to consumers, aiming to reduce friction in agri-commerce and support farmers, retailers, and other ecosystem partners. The company has raised more than $350 million from investors including Walmart Group, Tiger Global, Accel US, Accel India, Syngenta, and others. It is also listed among the top 25 startups to work for on LinkedIn.

The organization values proactive problem-solving, entrepreneurial thinking, and autonomy for senior leaders. Teams are expected to work on meaningful challenges in real time and at scale.

About the Team

The Fulfillment team manages the farm-to-retail flow, sourcing from farmers and delivering to retailers so that farmers receive fair value and retailers get quality produce at their doorstep. Last-mile distribution is carried out by distributor partners operating from Micro Distribution Centres.

In this role, you will oversee sales and distribution for an assigned territory, supported by a Partner Success Manager for distributor coordination and an Area Operations Manager for last-mile operations.

Role Overview

The Area Sales Manager will be responsible for running general trade, HORECA, and distribution activity across the assigned zone or area. The role requires ownership of tonnage delivery, customer retention, new growth initiatives, distributor management, and cross-functional coordination to improve overall territory performance.

Key Responsibilities

You will be expected to lead sales execution, strengthen distribution quality, improve customer experience, and work closely with internal teams to improve P&L outcomes for the area.

Team Leadership

This role also includes people management responsibilities, including guiding Business Development Executives, building team capability, and creating a culture of improvement, learning, and efficiency.

Requirements

The position calls for 4 to 10 years of overall experience, preferably with a bachelor’s degree or MBA in a relevant field. Strong distributor-handling experience is mandatory. Candidates should have a solid track record in sales and business development, be comfortable with frequent travel, and have exposure to FMCG, FMCD, telecom, or similar field-sales-led businesses. Startup experience is an added advantage. Intermediate Excel ability, including pivots and VLOOKUPs, is also expected.

Additional Information

Ninjacart states that it is committed to building an inclusive workplace where people of all backgrounds, genders, races, sexual orientations, religions, and ethnicities can thrive. The company emphasizes equal opportunity and believes diversity strengthens both the workplace and business outcomes.

Location: Bengaluru, Karnataka, India.