Business Development Representative - Outbound

About the Role

The Outbound Business Development Representative (BDR) focuses on generating a fresh pipeline of sales prospects by proactively contacting targeted accounts through strategic outbound efforts. This role involves identifying and engaging high-value potential customers across specified industries and priority accounts in New Zealand via personalized communications, supporting market expansion and new client acquisition initiatives.

Key Responsibilities

• Initiate new sales opportunities through targeted outreach including cold calling, customized emails, LinkedIn prospecting, and social engagement.
• Identify and connect with key decision-makers within target companies.
• Build and continuously maintain a pipeline of qualified prospects.
• Implement account-based prospecting programs aligned with prioritized target accounts, collaborating with ABM and Field Marketing managers as well as Sales teams.
• Develop and execute personalized outreach strategies based on industry focus, ideal customer profiles, and signals of buying readiness.
• Arrange well-qualified meetings between prospects and sales personnel, ensuring alignment with established customer profiles and preparing sales executives with necessary context.
• Research market trends, challenges, and business opportunities relevant to accounts to enhance prospect engagement.
• Coordinate with marketing on campaigns, event follow-ups, and webinars to engage target accounts and increase meeting generation.
• Maintain accurate records of activities and prospects in Salesforce and sales engagement platforms.
• Monitor performance metrics including outreach activity, meetings booked, opportunities created, and pipeline value, optimizing outreach methods for better results.

Success Indicators

• Consistent creation of new sales opportunities within target accounts demonstrated by penetration and conversion rates.
• Reliable contribution to sales pipeline through outbound prospecting, achieving monthly meeting and opportunity goals.
• Positive collaboration with marketing to maximize campaign impact through feedback and engagement.
• High activity levels producing quality meetings and qualified opportunities, meeting ratios such as activity to meeting booked >10%, meeting booked to opportunity >30%, and overall activity to opportunity conversion of 3%.

Requirements

• Between 1 to 3 years experience in sales development, business development, or outbound prospecting roles.
• Demonstrated track record of securing meetings through active outreach strategies.
• Prior exposure to B2B SaaS or technology sectors, ideally targeting mid-market or enterprise customers.
• Excellent communication and storytelling capabilities.
• Skill in researching prospects, personalizing outreach, and confidently engaging various organizational levels.
• Resilience, self-motivation, and a focus on achieving results.
• Familiarity with CRM platforms such as Salesforce or HubSpot, and sales engagement tools like Outreach or Salesloft.

Benefits

• Confidential Employee Assistance Program (EAP) providing free support services.
• A paid birthday leave day annually.
• Tuition reimbursement to encourage ongoing professional development.
• Volunteering leave of 16 hours per year to support community service aligned with company mission on workplace safety and employee development.
• Free health benefits including skin checks and flu vaccinations.
• Collaborative and supportive team environment.