Appointment Setter

About Resolute Education

Resolute Education is a premier provider of coding and robotics education programs tailored for schools both in South Africa and globally. The organization aims to prepare schools, teachers, and students with future-oriented digital skills by offering structured curricula, comprehensive training, and ongoing support.

Role Overview

As Resolute Education expands nationally and internationally through direct sales, partnerships, and franchising, we seek an energetic Appointment Setter. This critical role enhances the lead conversion process and supports the sales pipeline by qualifying inbound and outbound leads and arranging high-quality meetings for the Sales Team. Acting as the primary contact for many prospects, the Appointment Setter must represent the brand professionally and confidently.

Key Responsibilities

• Engage inbound leads via phone, email, and WhatsApp promptly.
• Respond to marketing-generated form submissions from Meta platforms and the company website.
• Assess leads against established qualification criteria.
• Maintain and update CRM software records accurately in real time.
• Schedule discovery calls or demos directly into sales agents’ calendars.
• Collect necessary pre-call information before passing leads to Sales.
• Send calendar invites and appointment reminders to prospects.
• Manage appointment scheduling automation tools such as Zoho and Monday.com.
• Follow up with prospects who miss appointments and reschedule when necessary.
• Conduct targeted outbound outreach campaigns to curated school lists.
• Re-engage inactive leads within the sales pipeline.
• Support specific marketing campaigns including events, webinars, and product launches with outreach efforts.
• Maintain detailed and accurate reports on lead status, conversion rates, and appointment statistics.
• Collaborate closely with Marketing and Sales to optimize lead allocation and qualification standards.
• Participate in regular pipeline review meetings to evaluate progress.

Performance Metrics

• Number of meetings booked weekly
• Appointment show-up rate
• Conversion from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL)
• Accuracy and upkeep of CRM data
• Speed in responding to leads

Ideal Candidate Profile

• Proven experience in a sales or appointment setting role driven by KPIs
• Comfortable meeting daily, weekly, and monthly appointment booking goals
• Skilled in handling high volumes of outbound calls and persistent follow-ups
• Able to manage objections professionally and keep discussions moving forward
• Resilient to rejection while sustaining energy throughout the workday
• Responsive and understands the importance of quick lead contact
• Works effectively within structured systems and values accountability
• Self-driven with minimal need for supervision
• Aspired to grow professionally and assume advanced commercial responsibilities

Work Environment and Benefits

• Chance to join a fast-growing education technology company
• Well-defined operational systems and robust sales pipeline management
• Incentives based on performance outcomes
• Clear pathways for career advancement in a dynamic scale-up setting

Reporting

The Appointment Setter will report directly to the Sales Manager and collaborate closely with the Digital Marketing Team.