Social Media Manager

About the Role

This position is for a Social Media Manager focused on food-tech, working remotely and reporting to the VP of Digital. The role is centered on shaping the brand’s presence, personality, and performance across social channels. It blends fast-moving, in-the-moment content with longer-range brand planning, and works closely with Content, Brand, Growth, and Customer teams to make social a measurable driver of business results.

Responsibilities

• Build and run the organic social plan across relevant platforms such as Instagram, TikTok, X, LinkedIn, YouTube Shorts, and Pinterest, including the content calendar, tone guidelines, and daily posting.
• Oversee community engagement by replying to comments and messages, monitoring sentiment, and surfacing concerns or opportunities quickly.
• Work with Content and Creative teams to produce platform-specific video, imagery, and copy that reflects current food and social trends while staying aligned with the brand.
• Develop and maintain relationships with creators, influencers, and brand ambassadors in the food and lifestyle space.
• Monitor performance metrics such as engagement, follower growth, reach, share of voice, and conversion-related impact, then turn insights into strategy updates.
• Keep up with algorithm shifts, new content formats, and cultural moments relevant to food, tech, and consumer behavior.
• Coordinate with Paid Social and Growth teams so organic and paid efforts support each other.
• Use social media tools and platforms such as Sprout Social, Later, and Dash Hudson, while keeping a steady publishing rhythm.
• Assist with crisis communication or urgent response content when needed, in collaboration with PR and Communications.
• Help shape quarterly social strategy and present outcomes and recommendations to leadership.

Requirements

• 4 to 7 years of experience managing social media, ideally within food, CPG, consumer tech, or a fast-moving direct-to-consumer brand.
• A portfolio or work samples showing organic social campaigns that produced clear engagement or growth outcomes.
• Strong judgment for content that captures attention quickly, especially in food and video-first formats.
• Excellent writing and editing ability, with confidence serving as a brand voice across different platforms and tones.
• Experience overseeing freelance creators, videographers, or photographers.
• Comfort with analytics tools and the ability to translate data into a clear story for leadership.
• Self-motivated and able to work effectively in a remote, fast-paced startup or scale-up environment with little supervision.
• Experience in food-tech, delivery, grocery, or culinary media is a plus.

Why This Role

This is an opportunity to define the digital voice of a fast-growing food-tech company during a key stage of expansion. The role offers meaningful autonomy and direct exposure to senior leadership while contributing to the broader digital strategy.