Social Media Manager

Role Overview

This is a freelance contract opportunity for a social media specialist who can evaluate and improve the online presence of a UK upholstery retailer. The main objective is to strengthen sales and audience engagement by reviewing the current strategy, which is presently handled by an overseas contractor, and identifying practical ways to improve results.

The ideal person will bring a strategic mindset, strong performance analysis skills, and relevant experience in sectors such as furniture, interiors, or retail. A history of producing measurable outcomes in similar assignments will be especially valuable.

What You’ll Do

• Carry out a full review of the brand’s current social media and LinkedIn activity, with attention to content quality, audience engagement, and fit with business goals.
• Prepare a clear report that highlights what is working well, where the gaps are, and where the strategy can be strengthened.
• Recommend specific improvements to boost reach, engagement, and conversion, with suggestions suited to the furniture and interiors market.
• Share examples of past work that show experience in social media audits and strategy refinement.
• Provide guidance for ongoing measurement and tracking, with the possibility of continued work depending on outcomes.

Requirements

• Proven background in social media management, ideally with experience in retail, furniture, or interiors.
• Strong ability to interpret data and turn findings into practical actions.
• Working knowledge of major social platforms such as LinkedIn, Instagram, and Facebook.
• Confidence in reviewing existing approaches and offering constructive, solution-oriented feedback.
• Excellent writing ability and careful attention to detail.
• Availability to begin with an initial audit and potentially continue beyond that phase.
• A portfolio or case studies that demonstrate relevant project experience.

About the Company

Twine is a freelance marketplace that connects skilled freelancers, consultants, and contractors with organizations seeking creative and technology expertise. It works with both major global brands and fast-growing startups, helping businesses build teams across borders.

Mission

The company’s mission is to help creators and businesses succeed in a world shaped by AI and freelance-first work models.

Additional Information

This opportunity is described as a freelance role and is best suited to someone who can deliver an audit first, with the chance of further collaboration if the results are strong. Experience in the furniture, interiors, or retail sector is considered a strong advantage, and examples of past measurable success are encouraged.