Social Media Coordinator

About the Company

This is a contract opportunity with a well-established retail investment group that boasts over 35 unique properties spanning 20 states and Canada. With 40 years of experience, this publicly traded company has partnered with high-quality brands such as Nike, Michael Kors, and Ralph Lauren. They are committed to continued growth and expansion while upholding their core values and community support.

Job Overview

The Social Media Coordinator will be responsible for creating and managing engaging short-form video content for platforms like Instagram Reels and TikTok. This role requires a creative individual with strong organizational skills and a keen eye for social media trends. The position is a part-time contract role, expected to last through the end of the year, requiring 15-20 hours per week. While the role is primarily remote, occasional on-site visits for content filming will be necessary. The ideal candidate must be available to work EST hours.

Responsibilities

• Produce, edit, and optimize short-form video content for Instagram Reels and TikTok, ensuring alignment with current trends, platform best practices, and brand guidelines.
• Contribute to national and local content initiatives by utilizing provided campaign guides, toolkits, and brand direction.
• Develop draft captions, alternative copy, and visual concepts for review by the media team.
• Assist in planning launch-specific, short-term content, with a critical focus on timely execution.
• Offer creative suggestions and implement best practices to enhance content performance.
• Schedule organic posts across various social media channels using Sprout Social and native platform tools.
• Verify the accuracy of content across all channels, markets, and scheduled publication dates.
• Maintain and update content calendars to facilitate ongoing optimization efforts.
• Submit and manage creative requests through internal workflow systems.
• Translate campaign plans into detailed asset lists, specifying required formats and specifications.
• Monitor project timelines, follow up on outstanding deliverables, and proactively identify potential risks or delays.
• Maintain an organized digital asset library, adhering to strict naming conventions and version control protocols.
• Coordinate with influencers to ensure timely and accurate posting of their deliverables.
• Track influencer deadlines, posting schedules, usage rights, and asset submissions.
• Follow up with influencers as needed to confirm adherence to campaign requirements.
• Organize influencer-generated assets for internal reporting and summary documents.
• Monitor live campaigns and capture screenshots for reporting purposes and leadership updates.
• Organize performance documentation, categorizing by campaign, channel, market, and date.
• Support light reporting tasks by summarizing campaign and post performance for internal stakeholders.
• Assist with creative audits, competitive analysis, and campaign readiness assessments.
• Engage in cross-functional initiatives aimed at improving workflows, templates, and documentation.
• Provide project management support during periods of high-priority content creation or rapid content deployment.
• Identify opportunities to enhance content, creative output, or workflow efficiency.

Requirements

• Possession of a Bachelor's degree or a minimum of 2 years of practical experience in social media management.
• A professional background of 2 to 4 years in social media, content creation, or digital marketing, preferably gained in an agency or in-house setting.
• Demonstrated strong experience in producing and editing short-form video content specifically for TikTok and Instagram Reels.
• Proficiency in using content creation and editing tools such as CapCut, Canva, and Photoshop.
• Exceptional organizational abilities and meticulous attention to detail.
• A highly collaborative approach, with prior experience working effectively across different departments.
• A solid understanding of social media platform best practices and current trends.
• The capacity to manage multiple projects simultaneously amidst changing priorities, exhibiting flexibility and adaptability.

Perks

This contract role offers a flexible part-time schedule (15-20 hours/week) and the convenience of remote work, with the exception of occasional on-site filming requirements. The compensation is competitive, ranging from $35 to $40 per hour.

Eligibility

Candidates with a Bachelor's degree or at least 2 years of hands-on social media experience are encouraged to apply. A professional background of 2-4 years in social media, content creation, or digital marketing is preferred. Experience with short-form video production for TikTok and Instagram Reels, proficiency in CapCut, Canva, and Photoshop, strong organizational skills, collaborative spirit, and adaptability are essential.

Education Required

Bachelor's degree or equivalent experience

Skills

• Social Media Marketing
• Content Creation
• Video Editing
• TikTok
• Instagram Reels
• CapCut
• Canva
• Photoshop
• Content Strategy
• Project Management
• Digital Marketing
• Copywriting