Social & Content Manager

About The Business

Benefit Cosmetics is the creative force behind well-known products like Benetint, The POREfessional, BADgal BANG!, and is recognized as the world’s leading brow brand. The company embraces the philosophy that beauty should empower and uplift, helping individuals feel confident and good in their skin. Whether customers seek trusted beauty solutions or a cheerful boost, Benefit Cosmetics aims to support them effectively.

Role Overview

We are seeking a dynamic, social media savvy, and outcome-focused Social & Content Manager to elevate our brand's digital footprint across Australia and New Zealand. This role transcends typical social media duties, requiring someone who breathes content creation, anticipates viral trends, crafts compelling video content, and leverages insights to generate tangible results.

The position involves producing engaging content for platforms like TikTok, Instagram, and YouTube, managing everything from concept development to filming, editing, and publishing. The ideal candidate will confidently appear on camera and serve as the vibrant face of our brand.

Reporting to the Marketing Director, you will significantly influence Benefit’s online persona, boosting brand recognition, audience interaction, and conversions by delivering entertaining, bold, and uniquely Benefit content.

Key Responsibilities

• Design and implement a robust social content strategy across both organic and paid mediums.
• Lead campaign launches and ongoing content initiatives that maximize engagement and drive commercial success.
• Continuously enhance content effectiveness through data analysis, experimentation, and feedback.
• Manage the full content lifecycle from ideation to publication, including filming and editing high-impact videos on TikTok and Instagram.
• Generate platform-specific content for pivotal launches and consistent ongoing engagement.
• Document brand activities such as events, influencer participation, and retail experiences through creative content capture.
• Maintain and administer a comprehensive monthly content calendar to ensure a steady stream of fresh, trend-setting posts.
• Interact actively with the online community by responding to comments and direct messages authentically and promptly.
• Monitor evolving social media and beauty trends to keep Benefit at the industry's cutting edge.
• Explore and apply innovative content formats, tools, and emerging platforms.
• Analyze and report on content performance, using insights to refine future campaigns.

Candidate Profile

• Proven experience in social media management and content production, preferably within the beauty sector.
• Strong video content creation skills including filming, editing, and storytelling using tools like Capcut and Canva Pro.
• Comfortable applying makeup and demonstrating diverse beauty looks on camera.
• Deep knowledge of social platforms, trends, and engagement-driving strategies.
• Excellent communicator capable of collaborative teamwork.
• Commercially minded with the ability to transform data insights into strategic actions.
• Familiarity with the Australia-New Zealand influencer and media landscape.
• Passion for makeup, especially brow products, combined with creativity, energy, and idea generation.
• Confident, proactive, positive, and highly cooperative team player.
• Adaptable, enthusiastic about a role extending beyond regular hours to include events and launches.

Additional Information

This opportunity offers a competitive salary with performance bonuses, access to brow services, and generous product allowances throughout the year. As part of the larger LVMH family, employees enjoy professional growth prospects, leadership training, and career advancement within globally renowned luxury brands.

The company emphasizes wellbeing, celebrates individuality, and encourages a balanced work-life dynamic.

If you are passionate about combining bold beauty with innovation and personal growth, we welcome your application including a resume and a creative cover letter explaining your suitability for this role.