Senior Marketing Manager

Role overview

This opening is being shared on behalf of a partner organization that handles the application process and all follow-up steps. The partner company is seeking a Senior Marketing Manager in the United States.

The position is a high-impact leadership role focused on guiding strategic marketing for a complex healthcare portfolio designed to improve outcomes for people living with diabetes. You will turn portfolio priorities and business goals into integrated, insight-led marketing plans for healthcare professionals, pharmacy audiences, and consumers. The job combines strategic ownership with hands-on delivery across brand planning, digital marketing, and launch execution. You will work closely with sales, market access, CRM, and digital partners to drive cohesive execution, strong market positioning, and measurable portfolio growth in a regulated healthcare environment.

Key responsibilities

• Build and execute end-to-end marketing plans for the Rx and contracted portfolio, covering messaging, positioning, audience targeting, and campaign development.
• Own the annual brand planning cycle and keep marketing activities aligned with business objectives and growth targets.
• Create and run full-funnel campaigns across healthcare professional, pharmacy, and consumer channels to boost engagement, volume, and market share.
• Work with sales and managed care teams to strengthen contract performance and support pull-through efforts.
• Drive digital marketing work across SEO, paid media, CRM, influencer initiatives, and social media engagement.
• Coordinate with external agencies and vendors, including performance reviews, quarterly business reviews, and contract management.
• Partner with CRM and digital teams to shape customer journeys, manage campaign execution, and measure performance.
• Support product launches, lifecycle marketing, and portfolio transitions, including end-of-life planning and execution.
• Develop promotional materials, training aids, and messaging assets for field and pharmacy sales teams.
• Manage forecasting and planning tied to promotional programs and free-goods distribution.
• Keep all stakeholders aligned so go-to-market execution is consistent, coordinated, and effective.

Requirements

• A bachelor’s degree is required; a master’s degree is preferred in marketing, business, or a related discipline.
• At least 10 years of experience in digital marketing, brand marketing, or integrated marketing.
• Strong experience in healthcare, OTC, consumer health, or another regulated industry is highly preferred.
• Demonstrated success planning and delivering full-funnel campaigns across digital, CRM, and traditional marketing channels.
• Strong knowledge of digital channels such as SEO, paid media, social platforms, and audience engagement tactics.
• Practical experience managing CRM campaigns from briefing through execution oversight and performance review.
• Experience working with agencies and external partners such as media, SEO, influencer, and creative vendors.
• Ability to translate business objectives into clear, actionable marketing plans.
• Background working with sales, market access, and HCP/pharmacy-focused stakeholders.
• Familiarity with pharmacy channels, including Medicare Part B, and healthcare professional marketing is a strong advantage.
• Excellent communication, leadership, and stakeholder management skills in a cross-functional setting.

Perks and benefits

• Competitive base pay between $154,000 and $180,000, plus eligibility for an annual performance bonus.
• Medical, dental, and vision coverage.
• 401(k) retirement savings plan.
• Paid vacation, holidays, and additional time off benefits.
• Fully remote flexibility anywhere in the United States, with Eastern Time preferred.
• Chance to lead meaningful marketing work in a global healthcare organization.
• Exposure to marketing across the full product lifecycle, from launch through end-of-life strategy.
• Collaborative, inclusive, and mission-driven culture centered on better patient outcomes.
• Strong commitment to diversity, equity, and inclusion.
• Career advancement opportunities within an innovation-focused global organization.

Additional information

This role is associated with a partner company that will review applications and manage the next stages of the hiring process. Applications are evaluated using an AI-assisted matching process designed to review candidates quickly, consistently, and fairly against the role’s core requirements. The hiring company makes the final decisions on interviews, assessments, and next steps.

By submitting an application, candidates acknowledge that personal data may be processed to evaluate candidacy and shared with the hiring employer under applicable data protection rules, including GDPR where relevant. Applicants may exercise rights such as access, correction, deletion, and objection. AI tools may be used to assist with parts of the recruitment workflow, including resume review and response analysis, but human judgment remains central to the final decision-making process.