Job description

Position Summary

This opportunity is for an experienced Marketing Operations Manager to serve as the operational cornerstone of a growing marketing department for a partner company based in Canada. The role integrates technology, data analytics, and strategic execution to enable scalable marketing campaigns, enhanced performance measurement, and business growth.

Key Responsibilities

Oversee and optimize marketing technology platforms including marketing automation tools, webinar solutions, CRM systems, and other operational applications.
Design and maintain seamless integrations between marketing and sales technologies to ensure reliable, accurate data exchange.
Develop linkages with data platforms and product analytics to enhance insight generation and reporting capabilities.
Build and maintain dashboards, attribution models, and performance reports to convert marketing activities into measurable results.
Collaborate with leadership to establish KPIs aligned with pipeline creation and revenue targets.
Manage lead management processes such as capture, lifecycle management, scoring, segmentation, routing, and sales handoff procedures.
Implement and uphold data governance practices to enhance data consistency, quality, and operational dependability.
Identify inefficiencies and design scalable processes, standardized templates, and workflows to increase marketing team productivity.
Prioritize projects, report on progress, offer recommendations, and support continuous improvement efforts.
Utilize AI solutions and automation to reduce repetitive tasks, boost efficiency, and enhance marketing execution.

Candidate Profile and Requirements

4 to 6+ years of practical experience in marketing operations or marketing technology roles.
Proficiency with marketing automation platforms like HubSpot.
Familiarity with CRM platforms; experience with Microsoft Dynamics 365 is advantageous.
Proven ability to build and manage integrations between marketing and sales systems.
Strong grasp of data flow, system architecture, and troubleshooting within marketing tech ecosystems.
Capability to design and maintain dashboards, reports, attribution models, and marketing analytics.
Excellent analytical aptitude to interpret data, detect trends, and advise leadership.
Experience with B2B go-to-market strategies, preferably supporting enterprise and self-service models.
Track record of deploying AI tools and automation workflows to improve marketing productivity.
Solid project management, communication, and cross-functional collaboration skills.
Self-directed, able to manage multiple priorities, and thrive in a fully remote setting.

Remuneration and Benefits

Competitive salary ranging between CAD 80000 and CAD 120000 annually, depending upon location, skill level, and experience.
Additional incentive opportunities incorporated into the overall compensation package.
Fully remote work structure offering flexibility and autonomy.
Comprehensive medical and employee benefits available for qualifying full-time staff.
Engagement in impactful marketing technology and data-driven initiatives.
Inclusive, collaborative culture focused on innovation, ownership, and ongoing enhancement.
Opportunities for professional development and career advancement.
Access to resources aimed at skill-building and leadership growth.
Contribute to technology-focused solutions impacting market and audience insights.

Additional Information

This role is presented through a partner company managing all recruitment processes including application review, interviews, and assessments. Applications are assessed using an AI-powered matching system to identify top candidates for client review; however, ultimate hiring decisions rest with human recruiters.

Data privacy is maintained in accordance with applicable regulations, including GDPR, with rights to access, modify, erase, or object to personal data processing. AI tools may supplement recruitment decisions but do not replace human judgment.

Marketing Operations Manager