Senior Brand & Visual Designer

About CWILL

CWILL is a post-purchase and retention platform designed specifically for Shopify brands. It aims to reduce customer support tickets, recover revenue lost through returns, and convert one-time buyers into repeat customers by providing specialized tools for every post-sale interaction.

Why join CWILL?

• Your design work will reach millions of shoppers every day across more than 30,000 Shopify stores.
• This is a founding design position, offering the chance to set the visual standards from scratch rather than following an existing framework.
• Work within a compact team free from bureaucratic hurdles, with direct access to company leadership.

Role Overview

As the first US Brand & Visual Design Lead at CWILL, you will be responsible for developing and delivering the company's entire visual identity. Your influence will span from the marketing website welcoming prospective merchants to the consumer-facing widgets embedded inside Shopify stores.

Key Responsibilities

• Manage and uphold CWILL's brand system, ensuring it remains consistent, polished, and scalable across all platforms.
• Design and refine marketing assets including the website, landing pages, and campaign-specific pages.
• Create consumer UI elements such as embedded widgets, product overlays, and co-branded features within Shopify storefronts.
• Produce design materials for events, social media, pitch presentations, and other external representations of the brand.
• Work closely with engineers to guarantee design fidelity during implementation, actively collaborating via tools like Figma.
• Participate in product UI design projects where branding intersects with user experience, including onboarding flows, empty states, and notification templates.
• Develop and maintain a cohesive design system that supports growth across brand and product visuals.

Candidate Requirements

• A portfolio demonstrating exceptional visual design skills across web, UI, and brand identity systems.
• Experience designing consumer-oriented components such as landing pages, event materials, web widgets, or embedded interfaces.
• Proficient with Figma and accustomed to ensuring designs are accurately translated into final products.
• Minimum of 3 years experience in brand, visual, or marketing website design, preferably within B2B SaaS or direct-to-consumer ecommerce sectors.
• Comprehensive expertise in brand and digital design disciplines, including websites, widgets, illustration, and typography.
• Ability to confidently work through early-stage design challenges and ambiguity, independently starting projects from scratch.

Preferred Qualifications

• Familiarity with the Shopify ecosystem through prior app development or experience at notable companies like Shopify, Klaviyo, Yotpo, Loop, Narvar, or AfterShip.
• Experience building or managing design teams during career progression from individual contributor to leadership roles.
• Background knowledge in post-purchase or customer retention domain areas.
• Exposure to AI-driven product design implementations.

Compensation and Benefits

The position offers a starting annual salary between $90,000 and $120,000, with potential bonuses and negotiability based on experience.

• 401(k) retirement plan participation.
• Paid time off (PTO).
• Company-recognized holidays with paid leave.
• Health insurance coverage.