Senior Brand & Visual Designer

About CWILL

CWILL (pronounced "quill") is a specialized post-purchase and retention platform designed for Shopify brands. Its purpose is to minimize support requests, recover revenue lost through returns, and transform one-time buyers into repeat customers by providing tools tailored for every interaction following a purchase.

Role Overview

We are seeking our inaugural US Brand & Visual Design Lead, a founding team member who will be responsible for creating and establishing CWILL's entire visual identity. This ranges from crafting the merchant's initial website experience to designing the embedded widgets visible to millions shopping within Shopify stores daily.

Key Responsibilities

• Maintain and develop CWILL's brand system to ensure sharpness, consistency, and scalability across all channels.
• Design and iterate comprehensive marketing assets including websites, landing pages, and campaign materials.
• Create consumer-facing UI elements such as embedded widgets, in-product overlays, and co-branded interactions inside Shopify merchants’ storefronts.
• Produce event and booth visuals, social media graphics, pitch presentations, and other collateral representing the brand externally.
• Collaborate closely with engineering teams to ensure accurate implementation of designs, providing detailed specifications primarily via Figma.
• Contribute to product UI designs where brand identity intersects with product experience, including onboarding flows, empty states, and notification templates.
• Oversee and evolve a scalable design system that integrates brand and product design.

Candidate Requirements

• Portfolio demonstrating strong visual design skills across web, product UI, and brand systems that capture immediate attention.
• Proven experience designing consumer-facing components such as landing pages, event assets, embedded user interfaces, or those integrated in third-party products.
• Proficiency in Figma with a record of delivering designs that are successfully developed.
• Minimum of three years’ experience in Brand, Visual, or Marketing Website Design, preferably in B2B SaaS or direct-to-consumer e-commerce sectors.
• Expertise in brand and digital design, including websites, widgets, typography, and illustration.
• Ability to navigate ambiguity and confidently build design strategies from the ground up.

Preferred Qualifications

• Hands-on knowledge of the Shopify ecosystem through app development or prior work experience at related companies such as Shopify, Klaviyo, Yotpo, Loop, Narvar, or AfterShip.
• Experience leading or building design teams, transitioning from individual contributor to management roles.
• Familiarity with post-purchase and retention domains.
• Exposure to AI-driven product experiences.

Benefits

• Starting salary range of $90,000 to $120,000 annually, with potential bonuses and negotiable terms based on experience.
• 401(k) retirement plan.
• Paid time off and holidays.
• Health insurance coverage.