Sales Manager I

Role Summary

This position focuses on growing relationships with independent single-outlet restaurants within a designated city. You will act as the main point of contact for assigned restaurant partners, understand how their businesses operate, identify obstacles they face, and work with them to improve orders, visibility, and customer engagement. The role is highly consultative and field-based, requiring strong adaptability, ownership, and a genuine commitment to partner success.

Key Responsibilities

• Manage a specific geographic area and build productive, long-term relationships with the restaurant partners assigned to you.
• Carry out frequent on-ground visits, demonstrate products in person, explain ROI, and show how partnering with Swiggy can benefit both sides.
• Use a consultative approach to uncover restaurant needs by asking about current sales channels, delivery operations, marketing spend, and growth objectives, then position Swiggy solutions accordingly.
• Handle the end-to-end partner journey each month, including pitching, negotiation, onboarding/activation, and continued support.
• Monitor usage and adoption metrics, diagnose underperformance, identify bottlenecks, and take corrective action.
• Own revenue targets for the assigned territory and actively manage your sales pipeline and conversion metrics.
• Work extensively with Excel, Google Sheets, and WSP, as all daily city and central reporting will be tracker-based.
• Keep up with restaurant trends, competitor activity, and local market changes, and share field insights that can shape product decisions.
• Complete roughly 80 to 90 face-to-face meetings with restaurant partners every month.

Experience and Background

• 0 to 2 years of experience in B2B sales, field sales, or business development, preferably from FMCG, food and beverage, or hospitality-related sectors.
• Demonstrated ability to achieve or exceed targets while managing a personal sales pipeline.
• Comfortable working in a round-the-clock restaurant business environment and taking complete ownership of partner growth.
• Strong data-handling ability, especially in Excel, including pivot tables, VLOOKUP, and dashboard creation without assistance.
• Preferably a postgraduate candidate with a background in marketing or sales.

Additional Information

The role is consultative and on-field in nature, with significant daily travel and in-person partner engagement expected. It is suited to someone who is proactive, resourceful, and keen to build a career foundation in sales and restaurant business growth.