Public Relations Manager

Role Overview

UNIQLO seeks a strategic and business-oriented Public Relations and Brand Manager to spearhead our external communications with a focus on sustainability narratives. This role transcends traditional PR functions, demanding a professional who comprehends the powerful connection between communication, business objectives, and societal influence, going beyond mere media engagement and press releases. This position provides high visibility with the responsibility to accelerate strategic brand growth.

Key Responsibilities

• Formulate and implement comprehensive communication strategies covering consumer engagement, recruitment, and corporate announcements aligned with business targets.
• Counsel senior leaders on brand positioning, reputation protection, and engaging critical stakeholders.
• Oversee and nurture relationships with media, stylists, influencers, brand and corporate partners.
• Manage crisis and organizational change communications clearly, coordinating efforts with internal teams.
• Champion UNIQLO’s sustainability message, particularly articulating the LifeWear concept that harmonizes sustainability with business expansion.
• Create compelling content and lead campaigns and partnerships to promote sustainability initiatives.
• Track business metrics and key performance indicators to tailor strategic communication and storytelling.
• Understand and explain commercial factors influencing business decisions; ensure communication initiatives produce measurable results.
• Collaborate across departments such as merchandise planning and store operations to ground communication strategies in commercial realities.
• Lead and develop a multidisciplinary team including but beyond the PR group, nurturing emerging talents and supporting diverse career paths.
• Build and maintain a cooperative, purpose-driven, high-achieving work culture.

Candidate Profile

• Demonstrated skill in linking communication efforts with business strategies, impact measurement, and performance outcomes.
• Innovative thinker who challenges conventions and pursues ambitious goals.
• Highly motivated and operationally focused leader.
• Experienced people manager with strong leadership and influence within dynamic, fast-paced settings.

Educational Requirements

• Bachelor's degree in Business or Communications.
• An MBA qualification is advantageous.

What We Offer

• An environment that supports leadership, unconventional career progressions, and empowers bold, innovative thinkers.
• Competitive remuneration, opportunities for growth, and a mission-driven culture emphasizing significant impact.