Media Buying Manager

About VaynerMedia

VaynerMedia is a global integrated creative and media agency that understands today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, this independently owned agency operates in 15 offices worldwide. VaynerMedia is part of the VaynerX family of companies.

Role Overview

The Media Manager is pivotal in ensuring the success of digital media campaigns, overseeing the entire process from strategic planning to hands-on execution. This role requires a blend of strategic thinking and practical buying expertise, focusing on developing and implementing innovative media strategies, leading a team, and achieving outstanding client outcomes. The Media Manager will serve as a key marketing advisor to clients, offering strategic direction, nurturing relationships, and ensuring efficient media investments.

What You'll Do

• Oversee the complete campaign lifecycle, including initial strategy development, client consultations on media approaches, platform specifics, and ad operations to maximize return on investment.
• Conduct hands-on buying, manage budgets, and continuously optimize campaign performance.
• Formulate and present comprehensive, data-driven media strategies that cover planning, execution, and optimization across various digital platforms to meet client objectives.
• Ensure the effective execution of media plans, proactively identifying performance enhancement opportunities, resolving issues, and managing relationships with ad technology vendors.
• Prepare key deliverables such as quarterly reports and performance summaries, and monitor campaign progress to extract insights and implement data-informed optimizations.
• Deliver exceptional client service through proactive communication, strategic advice, and the development of robust client relationships.
• Lead and mentor a team of Media Analysts and Senior Media Analysts, fostering their professional development, a collaborative atmosphere, and high-quality output.
• Supervise team performance, manage deliverables and workflows, and implement process improvements and structural optimizations to enhance productivity.
• Collaborate with internal departments, including Insights & Strategy, Creative, Project Management, and Analytics, to craft integrated omnichannel media strategies.
• Contribute to agency growth by identifying opportunities to expand services for existing clients and by onboarding new clients.
• Maintain strong relationships with media vendors and cultivate partnerships with platforms, publishers, and brands.

What You've Got

• A minimum of 3-5 years of experience in a media agency environment, with a proven track record of managing and executing campaigns across digital platforms.
• Demonstrated experience in planning and buying across a diverse range of digital media channels, with significant expertise in most of the following: Social Media (Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok), Amazon (AMS, Amazon DSP, AMG), Programmatic Display/Video (e.g., DV360, The Trade Desk), Publisher/Partner Direct buys, Connected TV/OTT (e.g., Roku, Hulu), Digital Audio (e.g., Spotify, Pandora), and Paid Search (Google, Bing, Amazon).
• Proficiency with analytics, attribution, and measurement systems such as Google Analytics and third-party verification tools (e.g., MOAT/IAS/DoubleVerify).
• Strong analytical and problem-solving capabilities, with the ability to identify opportunities and propose effective solutions.
• Advanced skills in Excel, including pivot tables, V-LookUps, and macros, along with the ability to operate effectively within various ad platforms.
• The capacity to clearly and concisely present complex information and derive actionable insights.
• Proven ability to provide constructive feedback, champion the team, and communicate with directness and empathy.
• Capability to work autonomously and manage multiple projects concurrently.
• A collaborative, empathetic, and proactive approach to building strong working relationships and fostering a positive team environment, valuing diverse perspectives and supporting colleagues.
• A commitment to continuous learning, improvement, and innovation, with adaptability to new technologies, industry trends, and evolving client needs.
• Creative problem-solving skills and the ability to work effectively across teams, utilizing strong communication, diplomacy, and conflict-resolution abilities. Thrives in a fast-paced setting and contributes to a culture of collective success.