Job description

About the Role

We are an international gambling company seeking a dynamic and ambitious Marketing/Operations Specialist to join our expanding team. We foster a collaborative environment of creative, driven professionals dedicated to continuous development, scaling, and achieving exceptional results. This position offers a unique opportunity to contribute to an innovative setting where your contributions directly influence brand growth across diverse markets.

The ideal candidate is a strategic and hands-on marketing professional with a proven track record in the gambling industry. You have successfully launched and promoted gambling brands in new territories, possess a strong understanding of bonus mechanics and player behavior, and can implement comprehensive brand strategies across both digital and traditional channels. Essential qualities include analytical thinking, creativity, fluency in English, and the ability to excel in fast-paced, cross-functional teams.

General Responsibilities

Expand audience reach through various channels including billboards, influencer collaborations, and partner websites.
Cultivate and grow the company's partner network.
Maintain cost-effective Cost Per Mille (CPM) and enhance website conversion rates.
Assess the profitability of partnerships.

Strategic Support

Assist the Team Lead in formulating marketing strategies.
Forge new partnerships with local agencies.
Conduct thorough competitive analysis and compile detailed reports.
Develop promotional assets such as videos, banners, and bonus offers.

Influencer Management

Identify and negotiate terms with new influencers, subject to Marketing Manager approval.
Manage contract renewals for successful collaborations and process payments via Asana.
Generate and distribute affiliate links.
Monitor influencer content daily and produce comprehensive monthly performance reports.

Partner Site Coordination

Identify and negotiate agreements with partner websites.
Oversee contract management and payment processing.
Publish articles and track the performance of banner advertisements.

Billboard & TV Advertising

Source suitable billboard locations and negotiate contracts.
Oversee billboard placements and manage contract renewals.
Conceptualize TV advertisements and monitor their performance on a weekly basis.

Events & Partnerships

Plan and execute offline events and corporate social responsibility initiatives.
Manage all logistical aspects, contractors, and on-site operations.
Establish partnerships with football clubs and other sports organizations.
Organize ambassador events, including venue selection, budget management, promotion, and reporting.

Reporting

Compile detailed analytical marketing reports on a monthly basis.

Additional Information

This role is based in Freetown, Sierra Leone, and requires a flexible schedule with remote work options available. The company offers 20 working days of paid annual leave and competitive compensation tied to performance and results, with significant potential for salary growth. You will have the opportunity to work within a multinational organization.

Marketing/Operations Manager