Marketing Senior Manager

About the Role

PepsiCo invites you to join a dynamic environment where innovation and consumer insights drive the future of food and beverage. This role focuses on expanding our brands beyond traditional snack categories into broader food and meal occasions, blending consumer understanding, strategic brand development, and commercial execution to unlock new growth opportunities.

Key Responsibilities

• Discover consumer demand signals and unmet needs across various meal occasions both at home and outside.
• Convert insights into strategic brand growth platforms and expansion plans.
• Identify and define opportunities within Ready-to-Eat, Ready-to-Cook, and Away-from-Home channels, ensuring a competitive brand advantage.
• Develop consumer-led brand extensions and a cohesive sub-brand architecture with a future-focused outlook.
• Collaborate with cross-functional teams to create and launch commercially viable, consumer-aligned product innovations.
• Implement 360-degree communication strategies, localizing global marketing assets for the UK market.
• Deliver consistent and compelling brand messaging that aligns with strategic objectives.
• Lead strategy and activation for Away-from-Home channels, crafting engaging and impactful brand experiences.
• Create a comprehensive playbook for uniform brand activation across sales channels and major events.
• Work closely with sales teams to facilitate seamless execution and strengthen external sell-in efforts.
• Set measurable success criteria, monitor campaign performance, and provide actionable insights for continuous improvement.

Qualifications & Skills

• Extensive experience in consumer strategy, brand innovation, or marketing within FMCG or food and beverage sectors.
• Demonstrable leadership skills managing cross-functional teams to deliver scalable consumer-driven innovation.
• Deep knowledge of consumer insights, brand development methods, and commercial execution.
• Familiarity with Away-from-Home channel strategies and brand activations is a plus.
• Strong strategic thinking combined with excellent storytelling and influencing capabilities.
• Genuine passion for food culture and enhancing brand relevance through innovation.

Additional Information

PepsiCo offers a competitive salary package including bonus and car allowance, flexible working arrangements, and diverse employee benefits such as critical illness insurance, discounted gym memberships, enhanced parental leave, and electric vehicle schemes. The company is recognized as a Top Employer for 14 consecutive years due to its commitment to employee wellbeing and professional development.