Marketing Manager (Brand & Content)

About the opportunity

YourPrime is looking for a Marketing Manager to take charge of brand and content in a fast-growing SaaS environment in Cork, Ireland. The business is expanding and introducing new AI-driven products, and this role will shape how the market understands and remembers the company.

This is not a lead-generation-focused marketing position. Instead, the emphasis is on building a strong brand presence, producing high-quality content, keeping the company’s messaging consistent, and helping the organisation become a trusted name in its sector.

You will work closely with founders, commercial teams and product stakeholders to tell the company’s story as it enters its next growth phase. The role suits someone who likes combining creative thinking with business awareness and wants real ownership of a brand as it scales.

Role overview

The position centres on brand, content and market perception. You will own messaging across channels and help ensure the company communicates clearly and consistently with customers, prospects and the wider market.

As new products are released, you will develop content and campaigns that support those launches, while also strengthening the business through thought leadership, customer stories and brand-led marketing activity.

Success in this role will be measured by the quality of the content produced, the clarity and consistency of the brand message, and the company’s growing recognition in the market rather than by outbound acquisition metrics.

You will partner with Sales, Product and Leadership to make sure marketing reflects business direction and helps build a brand that people recognise and trust.

Key responsibilities

• Take ownership of the company’s overall positioning and brand message.
• Build and deliver a content plan that supports long-term business growth.
• Write a range of strong marketing materials such as blogs, case studies, product launch content, customer stories and website copy.
• Support the introduction of new AI-powered products with engaging campaigns and clear messaging.
• Work with the commercial team to keep marketing activity aligned with business goals.
• Plan and manage social media content and broader company communications.
• Partner with product teams to turn technical capabilities into clear customer benefits.
• Maintain a consistent voice, tone and brand identity across all customer-facing channels.
• Contribute to positioning the company as a recognised thought leader in its market.
• Track content results and refine future activity to improve engagement and brand visibility.

What the company is looking for

The ideal candidate is someone who enjoys building brands and creating content that genuinely connects with customers. Experience in a SaaS setting is important, especially where brand, content or broader marketing has been managed with an understanding of how marketing supports commercial growth beyond lead generation.

You should be confident taking ownership, sharing new ideas and working with senior stakeholders in a fast-moving environment.

Required experience and skills

• Background in brand marketing, content marketing or a marketing manager role within a SaaS business.
• Excellent copywriting and content development ability.
• Experience shaping brand positioning and messaging.
• Experience assisting with product launches.
• Ability to translate complex or technical products into customer-friendly content.
• Strong communication skills and stakeholder management experience.
• Proactive approach with the ability to handle several projects at once.
• Interest in storytelling, branding and impactful content creation.

Compensation

The salary for this role is €40,000 to €50,000 per year, plus benefits.

Location

This is an on-site role based in Cork, County Cork, Ireland.

Additional information

This position is focused on brand building and content leadership rather than paid acquisition or outbound demand generation.