Job description

About the Company

We are working with a fast-scaling omnichannel consumer brand operating in a tightly regulated space, and they are seeking a Director or Head of Marketing to guide the next stage of brand expansion and revenue growth.

About the Role

This role is suited to a marketing leader who can think strategically, use data to drive decisions, and still stay close to the work. The position combines high-level brand planning with day-to-day execution across direct-to-consumer and wholesale business channels.

Key Responsibilities

Set and execute the full marketing roadmap spanning brand, growth, paid media, organic, CRM, and lifecycle initiatives.
Lead, coach, and grow a compact in-house marketing team while coordinating external agency support to a high standard.
Accelerate DTC performance by improving the website, strengthening email campaigns, driving customer acquisition, and increasing conversion rates.
Work in partnership with Sales to create marketing programs that help expand wholesale and B2B revenue.
Take ownership of marketing analytics, budget planning, forecasting, and return-on-investment tracking.
Create repeatable marketing workflows and systems while preserving brand integrity and meeting compliance expectations.

Qualifications

A minimum of 8 years of advancing experience in marketing leadership.
Proven success with DTC and omnichannel consumer brands.
Experience leading both internal teams and outside agencies.
Practical knowledge of Shopify, Klaviyo, analytics tools, and conversion rate optimization.
Strong commercial and financial judgment, including ownership of marketing budgets and performance measurement.
Prior exposure to a regulated sector such as cannabis, alcohol, tobacco, supplements, or a comparable industry is strongly preferred.
Ability to thrive in a fast-moving, entrepreneurial setting where planning and execution happen together.

Additional Information

Important: This opportunity is not with ForceBrands itself.

Marketing Director