Marketing & Communications Role (VAJ)

About the Function

This position is responsible for steering the marketing agenda for the Individual Business Unit (IBU) within Emaar Hospitality Group, aligned to the wider business, marketing, and brand direction. The role covers the planning and execution of marketing, digital, public relations, and social media initiatives, along with related activations, while staying within company and brand frameworks, procedures, and policies. The main objective is to grow share of voice, improve performance across IBU marketing KPIs, and strengthen customer acquisition, engagement, retention, and overall IBU awareness.

What You Will Need to Succeed

• You should bring at least 5 years of steadily increasing experience in managing offline and online marketing campaigns as well as PR activities.
• The role calls for someone who communicates clearly, thinks strategically, and has a proven history of leading integrated campaigns and brand activations end to end.
• Strong written and spoken English is essential, and knowledge of an additional language will be considered an advantage.
• You need solid project management capability, excellent attention to detail, and a good eye for creative design.
• A diploma or bachelor’s degree is required, ideally with a focus in Marketing.

Performance Expectations

Your performance will be assessed on the following outcomes:

• Delivering projects on schedule.
• Keeping projects within budget.
• Ensuring work is completed to the expected quality standard.
• Achieving cost efficiencies.

Competencies

• Customer focus
• Results orientation
• Willingness to challenge the status quo
• Continuous learning
• Resilience
• Adaptability

What We Believe In

Emaar’s culture is built on a clear set of values that shape how teams serve customers, collaborate internally, and make decisions. These principles define the way the organisation operates and communicates.

Customer Focus: Customers come first, with a commitment to delivering on promises and earning trust through reliable products, services, and experiences.

Ownership Mindset: Every detail matters, every challenge is addressable, and every ambition is worth pursuing. Efficiency and effectiveness are embedded across the business to keep it future-ready and competitive.

Fast Paced: Speed matters in business, and the team is expected to respond, adapt, and deliver quickly with the right capability, energy, and drive.

Talent and Tenacity: The organisation values high energy, positivity, and bold ambition, with people working together to move quickly and achieve big goals.

Adaptability: The company embraces change, questions conventional thinking, and develops products and services that are ready for the future.

Responsibilities

• Lead marketing activity for the Individual Business Unit in line with the wider business and brand strategy.
• Plan and execute marketing, digital, PR, and social media initiatives and their related activations.
• Ensure all campaigns and activities follow company procedures and brand-specific guidelines.
• Support growth in share of voice, customer acquisition, engagement, retention, and IBU visibility.

Qualifications

• At least 5 years of progressive experience in offline and online marketing campaign management and public relations.
• Demonstrated success handling integrated marketing campaigns and brand activations.
• Excellent communication skills, strategic thinking ability, and a strong command of project delivery.
• Strong written and spoken English; additional language skills are beneficial.
• Attention to detail and an understanding of creative design.
• Diploma or bachelor’s degree, preferably in Marketing.