Junior Brand Manager - Personal Care

About the Role

The Junior Brand Manager for Personal Care will play a key role in executing brand strategies and marketing plans in the Middle East region. Their responsibilities include driving innovation readiness, supporting integrated communications and activation efforts across ATL, BTL, in-store, and e-commerce channels, managing artwork projects, and providing actionable market and consumer insights using Nielsen, Kantar, and internal data analysis.

Responsibilities

• Lead and coordinate innovation and relaunch projects ensuring timely market rollout.
• Monitor innovation milestones and readiness across departments, highlighting timelines, risks, and key deliverables.
• Support launch planning, execution, and review post-launch outcomes.
• Conduct monthly category analyses using Nielsen Retail Audit and Kantar Household Panel data, focusing on key markets such as KSA and UAE.
• Track brand and category performance to pinpoint growth areas and necessary corrective measures.
• Monitor competitor launches, pricing, promotions, and market share changes.
• Develop clear recommendations based on consumer and market insights.
• Support execution of integrated marketing campaigns across various channels ensuring brand consistency.
• Manage artwork development and approval for new launches and renovations, ensuring local compliance.
• Coordinate with stakeholders to ensure deadlines are met and resolve any project issues proactively.
• Facilitate cross-functional projects including S&OP processes and launch coordination.
• Handle budget management including raising purchase orders, processing invoices, and monitoring expenditures in conjunction with finance.

Required Qualifications and Skills

• Bachelor’s degree in Business Administration, Marketing, or related disciplines.
• 1 to 3 years of experience in Brand Management, Consumer or Shopper Marketing within FMCG, preferably personal or skin care.
• Strong analytical skills with experience using Nielsen and Kantar data.
• Advanced skills in Microsoft Excel, PowerPoint, Nielsen Discover, and Kantar Household Panel tools.
• Proficiency in data analysis, performance reporting, and converting insights into actionable plans.
• Excellent project and stakeholder management abilities.
• Effective communication and presentation skills in both English and Arabic.
• Ability to manage multiple priorities efficiently in a fast-paced environment.
• A digital and consumer-focused approach with enthusiasm for brands and innovation.
• Self-driven team player with a strong growth mindset and capacity for independent work.

About Beiersdorf

Beiersdorf has been a pioneer in skin and body care for 140 years, with well-known brands including NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. Our purpose, "WE CARE BEYOND SKIN," demonstrates our commitment to consumers, employees, the environment, and society. We foster an inclusive culture built on respect, trust, and our core values: CARE, COURAGE, SIMPLICITY, and TRUST. Diversity and equal opportunities are integral to our work environment.

Additional Information

For inquiries about this opportunity, please contact Kartik Kulshrestha - Talent Acquisition Lead.