Growth Marketing Manager

About Farmers Pick

Farmers Pick is dedicated to transforming a flawed food system by delivering rescued fresh, visually imperfect produce directly to consumers at up to 30% less than supermarket prices. Established in 2020, the company has expanded its offerings to include grass-fed meats, sustainably caught seafood, and clean-ingredient pantry staples. These products are sourced through direct partnerships with Australian farmers and producers who receive fair compensation. Farmers Pick has served over 180,000 Australian households, saved more than 10 million kilograms of produce, returned over $30 million to farmers, donated 268,000 kilograms of excess food to OzHarvest, and supports over 100 Australian farms.

Role Overview

We are searching for a proactive Growth Marketing Manager responsible for the entire acquisition and retention funnel spanning paid, organic, and lifecycle marketing channels. This role involves hands-on management of daily campaign performance, collaborating with in-house teams and agencies, leading a Lifecycle Marketing Lead and a UI designer, and partnering with Product and Technology departments on Conversion Rate Optimization (CRO). This opportunity is ideal for someone from an agency or startup background ready to rebuild growth functions during our scaling phase.

Key Responsibilities

• Develop and oversee paid search and social media strategies, coordinating closely with performance marketing agencies regarding planning, budget management, and creative tests.
• Lead SEO strategy execution in collaboration with external SEO agencies, handling technical, content, and backlink initiatives.
• Manage CRO efforts by working alongside Product and Technology teams to define priorities and apply testing insights to drive business outcomes.
• Direct the performance affiliate program including recruiting partners, designing commission structures, and monitoring results.
• Oversee lifecycle marketing through email channels by strategizing acquisition nurturing, subscription retention, win-back campaigns, and churn reduction, while supervising a Lifecycle Marketing Lead responsible for daily operations.
• Control budgeting and forecasting across all channels, providing monthly CAC, LTV, payback period, and channel mix reports to the Chief Marketing Officer.
• Maintain accountability for agency partnerships ensuring adherence to briefs, deadlines, and performance expectations.

Qualifications and Skills

• 4 to 6 years of experience in growth or performance marketing, preferably with agency or startup/scale-up exposure.
• Proven track record managing paid search and paid social campaigns, either hands-on or via agency collaboration.
• Familiarity with CRO processes and ability to collaborate effectively with Product and Tech teams despite lacking direct control.
• Experience administering budgets and forecasting performance expressed in commercial metrics such as CAC, LTV, payback, and contribution margin.
• Background in managing performance-based affiliate marketing initiatives.
• Experience supervising direct reports, even in early management roles.
• Demonstrated preference for direct involvement in execution over solely delegating tasks.
• Prior experience in subscription or direct-to-consumer e-commerce models is highly advantageous.

What We Offer

• Opportunity to define and implement growth team processes, tools, and reporting frameworks starting from the ground up.
• Exposure to important commercial decision-making in a scaling, mission-driven company.
• Work within a small, agile team where individual impact and ownership are highly visible.