E-commerce Performance Marketing Manager/Sr. Manager

Role overview

Baidyanath is looking for a data-led digital marketing professional to own performance marketing for e-commerce marketplaces. The role is focused on driving growth through Amazon and Flipkart advertising, using marketplace analytics, campaign optimization, and operational insights to improve sales outcomes.

This position is based in Kolkata and follows an in-office, full-time work setup. The reporting line is to the Marketing Lead.

Core responsibilities

The selected candidate will manage marketplace advertising, analyze performance data, and work with internal and external teams to improve visibility, conversion, and profitability across e-commerce channels.

Amazon advertising and brand analytics

• Build, launch, and refine Amazon Sponsored Ads across SP, SB, SD, and video formats.
• Study Amazon Brand Analytics data, including search queries, market basket behavior, and demographics, to uncover keyword and category growth opportunities.
• Review Amazon PI reports to monitor stock availability, Buy Box share, and operational issues affecting performance.
• Oversee A+ content, Brand Store changes, and creative experiments aimed at improving campaign results.

Flipkart advertising and marketplace media

• Set up and manage Flipkart PLA, PDP, and SmartROI campaigns.
• Improve campaign efficiency by tracking CTR, CVR, ROAS, and shelf visibility.
• Partner with Flipkart account managers to access and activate visibility-enhancement programs.

Cross-platform e-commerce marketing

• Coordinate with agencies and platform teams to allocate and optimize spending across Amazon and Flipkart.
• Track TACOS, new-to-brand versus repeat sales, and the effect on contribution margin.
• Use analytics outputs to identify cross-sell and bundling opportunities.

Analytics, reporting, and insights

• Prepare weekly and monthly performance dashboards covering sales, ACOS, TACOS, CPC, CTR, CVR, Buy Box, and category share.
• Draw actionable insights from new-to-brand %, repeat %, search query rank, and search volume trends.
• Keep an eye on competitor moves and pricing position using marketplace reporting tools.

Stakeholder collaboration

• Work closely with sales, operations, and creative functions so campaigns stay aligned with inventory and brand priorities.
• Coordinate with external agencies and Amazon/Flipkart support teams for execution, issue resolution, and campaign troubleshooting.

Key result areas

• Meet defined targets for ACOS, ROAS, CTR, and CVR.
• Increase ad-attributed incremental sales on Amazon and Flipkart.
• Improve TACOS and protect campaign profitability.
• Grow the number of new-to-brand customers acquired through advertising.
• Strengthen share of voice on priority keywords.
• Enhance Buy Box performance, availability, and listing quality.

Requirements

The role calls for someone with a bachelor’s degree in Marketing, Business, or a similar discipline, along with 5 to 10 years of experience in digital marketing, preferably in e-commerce or marketplace environments. Hands-on expertise with Amazon Ads Console, Brand Analytics, PI reports, and Flipkart Ads Manager is essential. Strong command of Excel or Google Sheets is required, and familiarity with Power BI or Tableau is an advantage. The ideal candidate must bring excellent analytical ability, communication skills, and stakeholder management capability.

Additional information

Department: Marketing - E-commerce

Location: Kolkata, in-office, full time

Reports to: Marketing Lead