Digital Marketing Manager

About the Role

We seek a proficient Digital Marketing Manager to spearhead comprehensive digital expansion via performance marketing, lead acquisition, SEO, analytics, and marketing automation. The role demands substantial experience with large-scale advertising budgets to achieve quantifiable ROI across various digital platforms.

Key Responsibilities

• Design, initiate, and refine Google Ads campaigns including Search, Display, Shopping, Performance Max, YouTube, Discovery, and Demand Gen.
• Oversee keyword research, bidding, quality score enhancement, and negative keyword filtering.
• Create compelling ad copy and propose landing page improvements.
• Optimize campaigns focusing on CPA, ROAS, CTR, CPC, and conversion rates with budgets from ₹5 Lakhs to over ₹1 Crore monthly.
• Conduct A/B testing on ads, creatives, and landing pages.
• Develop and manage Meta campaigns on Facebook and Instagram for lead generation, conversion, catalog, remarketing, and brand awareness.
• Construct segmented audiences with Pixel, Custom Audiences, and Lookalike Audiences; scale campaigns while hitting CPL and ROAS targets.
• Implement LinkedIn Ads for B2B lead generation and account-based marketing, using sponsored content, InMail, and lead forms.
• Perform thorough technical SEO audits, keyword and competitor research, on-page/off-page SEO, backlink building, and domain authority enhancement to boost organic traffic and rankings.
• Develop end-to-end customer acquisition schemes, full-funnel marketing, and manage CPL, CAC, LTV, ROAS and conversions with scalable, profitable campaigns.
• Set up and maintain Google Analytics 4 and Google Tag Manager, tracking events and analyzing data through Looker Studio to assess attribution and customer journeys.
• Optimize landing pages and increase conversion rates using heatmap tools like Hotjar or Microsoft Clarity; recommend UX enhancements backed by data.
• Create email automation workflows, nurture leads via CRM integration, and manage drip and lifecycle marketing campaigns.
• Plan and execute social media activities across multiple platforms collaborating with creatives to drive engagement and leads.
• Develop content calendars and material including blogs, landing pages, newsletters, and ad copy aligned with SEO and design efforts.
• Prepare ongoing performance and competitor reports, delivering actionable insights to optimize campaigns.

Required Skills & Qualifications

• Expertise in Google Ads platforms (Search, Display, PMax, Shopping, YouTube)
• Proficiency with Meta Ads Manager and LinkedIn Ads
• Strong experience in Google Analytics 4, Google Tag Manager, Looker Studio, and Google Search Console
• Knowledgeable in SEO tools such as SEMrush, Ahrefs, or Moz
• Familiarity with CMS like WordPress and CRM systems like HubSpot, Zoho, Salesforce
• Experience in marketing automation platforms and advanced Excel with data analysis capabilities

Preferred Background

• Bachelor's degree in Marketing, Business, or related areas
• Relevant certifications in Google Ads, GA4, and Meta Blueprint
• Healthcare, HealthTech, SaaS, Insurance, or B2B marketing experience advantageous

Key Performance Indicators

• Cost Per Lead, Return on Ad Spend, Customer Acquisition Cost
• Conversion Rate, Organic Traffic Growth, Keyword Ranking Improvements
• Lead Quality, Marketing Qualified Leads, and Revenue from Campaigns

Candidate Profile

• Strong analytical skills with excellent problem-solving ability
• Capacity to oversee multiple campaigns concurrently
• Data-driven with sound decision-making capabilities
• Excellent communication and presentation skills
• Proven success in leading profitable digital lead generation campaigns

Why Join Us?

At this innovative healthcare technology company, you will drive digital marketing growth for AI-powered healthcare services, corporate wellness, cashless OPD, digital pharmacy, diagnostics, and preventive care. You will develop and manage impactful digital campaigns directly influencing business expansion.