المسمى الوظيفي

About the Role

We seek a proficient Digital Marketing Manager to spearhead comprehensive digital expansion via performance marketing, lead acquisition, SEO, analytics, and marketing automation. The role demands substantial experience with large-scale advertising budgets to achieve quantifiable ROI across various digital platforms.

Key Responsibilities

Design, initiate, and refine Google Ads campaigns including Search, Display, Shopping, Performance Max, YouTube, Discovery, and Demand Gen.
Oversee keyword research, bidding, quality score enhancement, and negative keyword filtering.
Create compelling ad copy and propose landing page improvements.
Optimize campaigns focusing on CPA, ROAS, CTR, CPC, and conversion rates with budgets from ₹5 Lakhs to over ₹1 Crore monthly.
Conduct A/B testing on ads, creatives, and landing pages.
Develop and manage Meta campaigns on Facebook and Instagram for lead generation, conversion, catalog, remarketing, and brand awareness.
Construct segmented audiences with Pixel, Custom Audiences, and Lookalike Audiences; scale campaigns while hitting CPL and ROAS targets.
Implement LinkedIn Ads for B2B lead generation and account-based marketing, using sponsored content, InMail, and lead forms.
Perform thorough technical SEO audits, keyword and competitor research, on-page/off-page SEO, backlink building, and domain authority enhancement to boost organic traffic and rankings.
Develop end-to-end customer acquisition schemes, full-funnel marketing, and manage CPL, CAC, LTV, ROAS and conversions with scalable, profitable campaigns.
Set up and maintain Google Analytics 4 and Google Tag Manager, tracking events and analyzing data through Looker Studio to assess attribution and customer journeys.
Optimize landing pages and increase conversion rates using heatmap tools like Hotjar or Microsoft Clarity; recommend UX enhancements backed by data.
Create email automation workflows, nurture leads via CRM integration, and manage drip and lifecycle marketing campaigns.
Plan and execute social media activities across multiple platforms collaborating with creatives to drive engagement and leads.
Develop content calendars and material including blogs, landing pages, newsletters, and ad copy aligned with SEO and design efforts.
Prepare ongoing performance and competitor reports, delivering actionable insights to optimize campaigns.

Required Skills & Qualifications

Expertise in Google Ads platforms (Search, Display, PMax, Shopping, YouTube)
Proficiency with Meta Ads Manager and LinkedIn Ads
Strong experience in Google Analytics 4, Google Tag Manager, Looker Studio, and Google Search Console
Knowledgeable in SEO tools such as SEMrush, Ahrefs, or Moz
Familiarity with CMS like WordPress and CRM systems like HubSpot, Zoho, Salesforce
Experience in marketing automation platforms and advanced Excel with data analysis capabilities

Preferred Background

Bachelor's degree in Marketing, Business, or related areas
Relevant certifications in Google Ads, GA4, and Meta Blueprint
Healthcare, HealthTech, SaaS, Insurance, or B2B marketing experience advantageous

Key Performance Indicators

Cost Per Lead, Return on Ad Spend, Customer Acquisition Cost
Conversion Rate, Organic Traffic Growth, Keyword Ranking Improvements
Lead Quality, Marketing Qualified Leads, and Revenue from Campaigns

Candidate Profile

Strong analytical skills with excellent problem-solving ability
Capacity to oversee multiple campaigns concurrently
Data-driven with sound decision-making capabilities
Excellent communication and presentation skills
Proven success in leading profitable digital lead generation campaigns

Why Join Us?

At this innovative healthcare technology company, you will drive digital marketing growth for AI-powered healthcare services, corporate wellness, cashless OPD, digital pharmacy, diagnostics, and preventive care. You will develop and manage impactful digital campaigns directly influencing business expansion.

Digital Marketing Manager

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