Digital Marketing Coordinator

About the Role

BLA, a leading wholesale distributor in the marine industry, is seeking a detail-oriented and creative Digital Marketing Coordinator to join our team in Brisbane, Queensland. This full-time, onsite position offers a fantastic opportunity to leverage your digital marketing skills within a dynamic company that values the outdoors and boating environment. You will play a key role in supporting our websites and multi-media content, contributing to integrated campaigns across various channels.

What You'll Be Doing

• Develop, update, and enhance web pages using Content Management Systems (CMS) like WordPress, incorporating AI tools and modern design platforms such as Figma to expedite content and creative production.
• Utilize working knowledge of HTML/CSS and low-code solutions to improve digital user experiences.
• Implement and refine Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, including AI-driven keyword research, content optimization, and performance monitoring in dynamic search landscapes.
• Oversee and maintain multiple company websites, ensuring optimal performance, security, responsiveness, and a superior user experience across all devices.
• Identify and resolve technical issues, collaborating with internal and external teams for timely solutions.
• Employ analytics and AI-generated insights to track campaign performance, support A/B testing initiatives, and drive ongoing optimization and personalization efforts.
• Manage and expand social media presence through strategic scheduling, social listening, and AI-assisted content creation tools.
• Plan, construct, and deploy Email Direct Marketing (EDM) campaigns using marketing automation platforms, focusing on segmentation, personalization, and comprehensive reporting.

What Skills We're Looking For

• Proficiency with creative software such as Adobe Creative Cloud, Canva, and Figma, with a keen interest in exploring AI for content, design, and video generation.
• Previous experience or exposure to CMS and eCommerce platforms (e.g., WordPress, Magento, Shopify), coupled with a strong desire to acquire new digital technology skills.
• A solid understanding of SEO, SEM, and core digital marketing principles, alongside a genuine curiosity about the impact of AI on search and content strategies.
• Some practical experience with email marketing platforms (e.g., HubSpot, Mailchimp, Klaviyo) or a strong motivation to develop expertise in this area.
• Basic familiarity with analytics tools like Google Analytics and an eagerness to use data for performance enhancement.
• An interest in Conversion Rate Optimization (CRO), testing methodologies, and improving overall digital user journeys.
• A passion for creating digital content, including social media posts, videos, photography, or AI-generated media.

About BLA

BLA is Australia's premier wholesale distributor of marine parts and accessories, boasting over five decades of industry experience and operations across Australia and New Zealand. We proudly serve over 4,000 customers, including Original Equipment Manufacturers (OEMs), boat dealerships, service centers, retailers, and chandlery shops. BLA is an authorized distributor for more than 40 international brands, such as Dometic, Mastervolt, BEP, Blue Sea Systems, C-Zone, Minn Kota, Humminbird, Sierra, and Lewmar. As a part of Brunswick Corporation (NYSE: BC), the global leader in marine recreation, we are committed to delivering innovations that enhance water-based experiences. Discover more at www.bla.com.au and www.brunswick.com.

Additional Information

This role is based in our office at Murarrie, offering easy accessibility and complimentary parking. BLA is an Equal Opportunity Employer.