Digital Brand Designer

Role overview

Flutter UK & Ireland is looking for a Brand Designer to shape the visual presence of one of its major betting brands across product, campaigns, motion, social, and wider brand communications. The role sits in a small Brand Design team where each designer focuses on a single brand, helping ensure every touchpoint feels consistent, distinctive, and crafted with care.

You will be working in a role that values strong visual standards, brand thinking, and growth across both digital product and marketing environments.

What you will do

• Develop and refine clear visual directions that make each brand instantly recognisable and clearly separate from the others.
• Safeguard each brand’s personality, tone, and positioning across all outputs.
• Spot and stop any drift that could cause brand identities to blur together across products and channels.
• Translate brand strategy into practical, visually distinctive design choices.
• Set the rules and principles for how brand identity should appear within digital interfaces and in-app experiences.
• Create actionable guidance for Product Designers that is specific, opinionated, and grounded in the brand’s visual language.
• Work closely with Product Design to ensure brand expression is embedded into interfaces without hurting usability.
• Serve as a link between Brand, Commercial, Studio, and Product teams so brand expression stays aligned across the business.
• Coordinate with Content Designers so visual language and tone of voice reinforce each other.
• Partner with Design Systems teams to build brand expression into scalable, reusable components.
• Balance shared design foundations with brand-specific elements in a thoughtful way.
• Help roll out brand updates efficiently and consistently across platforms.
• Contribute to and review high-impact design work spanning product, campaigns, and brand messaging.
• Maintain a very high standard for craft, detail, and consistency, and raise that standard through critique and review.
• Act as a final quality check for brand alignment across team output.

What you will bring

• A portfolio showing brand systems applied across multiple touchpoints such as digital products, campaigns, motion, and related work.
• Excellent visual judgement with strong attention to typography, layout, colour, and composition.
• Some experience collaborating across Brand, Marketing/Commercial, and Studio functions.
• Comfort using Figma and other collaborative design tools.
• A receptive attitude toward feedback and a collaborative working style.

Preferred background

• Experience creating brand work in both product and campaign settings.
• Exposure to online gaming, sports betting, or entertainment environments.
• Understanding of AI-assisted design tools.
• Interest in, or hands-on experience with, motion design or animation.
• Familiarity with design systems or component-based design thinking.

What matters most in this team

• A strong appreciation for craft and a drive to keep improving.
• Curiosity about branding, the industry, and how design influences perception.
• A team-first mindset, with comfort sharing work early and responding well to critique.
• Attention to detail while still keeping the bigger picture in view.
• Belief that effective brands are both consistent and clearly differentiated.
• Energy for cross-disciplinary teamwork and learning from others.

Benefits

• Flexible working arrangements, with the option to work from home or the office.
• £1,000 learning fund.
• Twice-yearly bonus, with part of the bonus guaranteed.
• Pension contribution scheme.
• Private healthcare.
• Access to thousands of Udemy courses.
• Company Sharesave Scheme.
• 16 hours of paid volunteering time each year.
• Unlimited holiday.

About the company

Flutter is a global online sports betting and iGaming business with a leading market position in the US and internationally. The company aims to improve its industry by combining scale with a challenger mindset, and it uses the Flutter Edge and its Positive Impact Plan to support long-term growth and sustainability.

Flutter UK & Ireland brings together several major brands in the betting and gaming sector, including Betfair, Paddy Power, PokerStars, Sky Betting & Gaming, and tombola. The region focuses on innovation, customer-first thinking, teamwork, and an inclusive culture that values different backgrounds and perspectives.

Additional information

The employer encourages candidates from all backgrounds and does not expect every applicant to meet every listed requirement. Adjustments can be discussed if needed to help make the role work for you.