Demand Generation Lead

Role overview

This is a senior demand generation leadership opportunity based in Ireland for a partner company. The hiring partner handles applications and all subsequent hiring steps. In this role, you will build and run programs that turn awareness into qualified pipeline, combining strategic planning, team leadership, and hands-on campaign optimization. The position is designed for someone who can influence revenue growth, scale acquisition channels, and work closely with commercial teams in a fast-moving international setting.

What you'll do

• Take ownership of the full demand generation strategy across paid and organic channels, making sure it supports broader growth goals.
• Plan, launch, refine, and report on campaigns across Google, LinkedIn, Meta, and other demand generation platforms.
• Lead, coach, and grow a team of marketing specialists while guiding performance and development.
• Explore and validate new acquisition paths, growth opportunities, and demand creation approaches to expand pipeline.
• Partner with Sales, Revenue Operations, Partnerships, and other teams to improve lead quality, conversion performance, and customer acquisition results.
• Manage a significant marketing budget and allocate spend in a way that maximizes efficiency and return on investment.
• Review campaign results, customer trends, and funnel data to produce practical insights and strategic guidance.
• Share performance updates, forecasts, and growth ideas with senior leaders and other stakeholders.
• Continuously test new messaging, audience targeting, creative concepts, and channel tactics to improve scale and effectiveness.

Requirements

• At least 7 years of experience in B2B demand generation, growth marketing, or performance marketing, preferably in a SaaS or technology-focused environment.
• Demonstrated ability to build, scale, and optimize demand generation programs that produce measurable growth.
• Background in leading marketing teams, with the ability to balance leadership responsibilities and direct execution.
• Strong expertise in paid media, especially Google Ads, along with familiarity with LinkedIn, Meta, content marketing, events, and regional targeting.
• Highly analytical approach with the ability to interpret complex metrics and turn them into business actions.
• Experience handling substantial marketing budgets and improving performance across multiple channels.
• Good understanding of marketing technology, attribution, funnel analysis, and performance marketing practices.
• Strong stakeholder management and cross-functional collaboration skills.
• Fluency in German and English, both spoken and written.
• Comfort working in a fast-paced, growth-driven, international environment.

Benefits

• Remote-first setup with flexibility to work from anywhere in Europe or from regional office hubs.
• Flexible working hours to support balance and productivity.
• Competitive compensation package.
• 28 days of annual leave, plus additional special leave and caregiving leave options.
• Monthly flexible benefits allowance for items such as fitness, groceries, entertainment, and lifestyle services.
• Modern home office equipment supplied for remote working.
• Private pension contribution support for eligible employees in Germany.
• Dedicated budget for learning, certifications, professional development, and career growth.
• Access to virtual and in-person events, team meetups, and annual culture-focused gatherings.
• Opportunity to work with a diverse international team across multiple countries and nationalities in Europe.
• Mental health and wellbeing support, including counseling, therapy assistance, legal guidance, and financial wellbeing resources.
• Low-hierarchy, collaborative culture that encourages autonomy, innovation, and professional development.

Additional information

This role is advertised through a hiring partner, which manages the application review and next steps. Applications are assessed through an AI-supported matching process, and the shortlist is passed on to the employer. The hiring partner also notes that personal data may be processed for recruitment purposes in line with applicable data protection laws, and that AI tools may assist with review, resume analysis, and response evaluation, while final decisions remain human-led.

Location

The role is based in Ireland and is remote-first, with flexibility to work from anywhere across Europe or from regional office hubs.