Customer Advocacy Manager

Role overview

The Customer Advocacy Manager will strengthen customer relationships and convert satisfied clients into active supporters of the brand. The position is centered on collecting success stories, running advocacy initiatives, and ensuring customer perspectives are represented across marketing, sales, and product functions.

This is an onsite role based in California, United States, with in-office presence required at headquarters three days each week.

What you will do

• Create and roll out a customer advocacy plan that increases engagement, loyalty, and long-term retention.
• Spot happy customers and invite them into advocacy activities such as testimonials, case studies, references, reviews, and live events.
• Oversee customer reference workflows that enable sales and marketing efforts.
• Work closely with marketing to build persuasive customer stories in formats such as case studies, videos, and other proof points.
• Coordinate with customer success and support teams to uncover advocacy opportunities.
• Plan and run customer-facing events, webinars, and community programs.
• Measure advocacy program outcomes and communicate performance, impact, and ROI.
• Collect customer feedback and relay it to product and leadership teams to help shape roadmap choices.
• Preserve strong relationships with key customer advocates and stakeholders.

What we are looking for

• 3 to 5+ years of experience in customer marketing, customer success, or advocacy-focused roles.
• Proven ability to craft stories and develop content, along with hands-on experience using Salesforce.
• Strong communication skills and the ability to build lasting relationships.
• Comfort with data and analysis to evaluate program effectiveness.
• Capability to juggle multiple priorities in a busy, fast-moving environment.

Additional skills and strengths

• Understanding of the customer lifecycle and journey mapping.
• Experience in public speaking or event coordination.
• Familiarity with social media and community-building approaches.
• Strategic mindset paired with strong execution skills.
• Excellent project management and attention to detail.
• Creativity and the ability to tell compelling customer stories.

Success measures

• Number and quality of customer advocates brought into the program.
• Amount and effectiveness of customer-created content.
• Customer involvement in references, webinars, and events.
• Impact of advocacy efforts on pipeline and revenue.
• Improvement in customer satisfaction and retention.

Compensation

The annual salary for this position is between $120,000 and $160,000.

Hiring process notice

Automated tools may be used to help review applications, assess resumes, analyze responses, and flag inconsistencies or verification signals using the information provided. These tools support the recruiting team but do not replace human review. Final hiring decisions are made by people. If you want more details about how your information is handled, you may contact the company directly.