CRM Ops Technical Specialist

Role overview

Zip is looking for a customer-oriented marketing professional who enjoys testing ideas, improving processes, and using data to guide decisions. The CRM Operations team works across Marketing, Product, Data, and CRM to create personalized customer experiences at scale while improving engagement, lifecycle outcomes, and operational efficiency.

This position is part of the CRM Operations function within Marketing and focuses on delivering timely, personalized, and effective communications across email, push, SMS, and other lifecycle channels. The role blends technical campaign delivery, process discipline, customer insight, and experimentation to strengthen engagement across the customer journey.

The job is remote-first for employees based in the United States, with the flexibility to work onsite from the Manhattan office if preferred.

What you will do

• Plan and launch CRM campaigns across email, push, SMS, and other lifecycle channels to support engagement and retention objectives.
• Handle the full campaign workflow, including audience building, setup, quality checks, deployment, tracking, and post-launch reporting.
• Develop audience targeting approaches using customer data, behavioral signals, and lifecycle performance patterns.
• Work with partners in Marketing, Product, Data, and CRM to turn campaign goals into scalable execution plans.
• Improve performance through testing, personalization, device-aware optimization, and analysis of engagement trends.
• Use AI-enabled tools and experimentation methods to strengthen segmentation, campaign delivery, operational efficiency, and results.
• Review campaign outcomes and operational measurements to find opportunities for ongoing CRM improvement.
• Support CRM operations such as journey management, business rules, issue resolution, and documentation of workflows.
• Coordinate customer data integrations and campaign dependencies so targeting, personalization, and delivery remain accurate across systems.
• Keep up to date with CRM, marketing technology, and AI-driven marketing practices to help advance Zip’s lifecycle marketing capabilities.

What you need

• 1–2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation.
• Practical experience with CRM or marketing automation tools such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or comparable platforms.
• Experience running campaigns through email, push notifications, SMS, or in-app messaging.
• Understanding of customer segmentation, audience management, targeting methods, and lifecycle marketing fundamentals.
• Strong analytical and troubleshooting ability, with experience using reporting, attribution, A/B testing, and engagement metrics to inform decisions.
• Exposure to AI tools or automation workflows that support execution, personalization, reporting, or efficiency.
• Excellent attention to detail and the ability to manage several campaigns, deadlines, and priorities in a fast-moving environment.
• A learning mindset and interest in new tools, technologies, and marketing approaches.
• Ability to collaborate effectively with both technical and non-technical stakeholders.
• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related discipline is preferred.

What Zip offers

• Flexible work culture.
• Incentive programs.
• Unlimited PTO.
• Generous paid parental leave.
• Strong family support policies.
• Company-matched 401(k).
• Learning and wellness subscription stipend.
• Modern Union Square office with a casual dress code.
• Employer-sponsored insurance for you and your dependents, including several fully covered options.

Compensation and employment details

The annual base salary range for this role is USD 70,000 to USD 80,000. Actual pay will depend on factors such as skills, experience, location, internal equity, and other business considerations. Additional premium pay may apply under Zip’s tiered premium structure. The overall package may also include bonus and/or commission opportunities, along with medical, financial, and other benefits.

Visa sponsorship is not available for this position. Employment is at-will, and Zip may change base pay or other discretionary compensation or benefit programs at any time based on performance, department results, or market conditions.

About the company

Zip Co Limited is a digital financial services company that builds people-centered products. The business operates in Australia and New Zealand, as well as the United States, and provides point-of-sale credit and digital payment services to millions of customers through a broad merchant network. Zip’s values are Customer First, Own it, Stronger Together, and Change the Game.

Equal opportunity and application notice

Zip offers equal opportunity regardless of age, cultural background, sexual orientation, gender identity, ability, veteran status, or other personal characteristics. The company also aims to make its hiring process accessible and inclusive, and candidates may request adjustments to support a fair experience.

By submitting an application, candidates confirm that the information provided is accurate and understand that dishonesty may lead to rejection or termination. Applicants also acknowledge the company’s candidate privacy notice and consent to data processing under those terms. Zip participates in the federal E-Verify program.

This role is designed for people who are energized by CRM experimentation, operational excellence, and the opportunity to improve customer communication at scale.