Creative Strategist (m/w/d) - E-Commerce

About the role

4creatives is looking for a Creative Strategist to join its fully remote creative agency and develop high-performing ad concepts for e-commerce brands. The role focuses on producing direct response creatives for clients in a variety of niches, with the goal of creating ads that actually convert rather than generic, interchangeable content.

You will work with different brands every day, learn across multiple markets, and have the flexibility to organize your own time while working 100% remotely.

What you'll do

• Research audiences in depth to understand what motivates them and turn those insights into ad angles that perform well.
• Plan testing frameworks and decide which formats, hooks, and offers should be tried, such as fake podcast, UGC, or meme-style concepts.
• Write direct response scripts for TikTok and Meta ads designed to drive clicks and revenue, not just attention.
• Collaborate with editors, review their cuts, and guide the final ad output so it matches the intended concept.
• Review campaign performance, identify what works, and scale successful ideas further.
• Monitor emerging trends and formats and bring in fresh concepts that can make a difference.

What we're looking for

• About 1 to 2 years of experience in creative strategy for Meta and TikTok ads, ideally in an agency or e-commerce environment; strong portfolio talent may also be considered.
• Solid direct response copywriting ability, with the skill to write scripts that sell.
• A balance of creativity and performance focus, with an interest in experimenting while keeping ROI in mind.
• Strong self-management, initiative, and the drive to work independently and keep improving.
• Good teamwork, a sense of humor, and a collaborative mindset with a performance-oriented approach.

Benefits

• Above-average compensation tied to performance.
• Full flexibility through 100% remote work and no micromanagement.
• Direct influence on how brand growth and creative performance improve.
• No boring corporate-style projects; instead, work with a growth-focused agency partner approach.
• Fast decision-making and implementation, so strong ideas can be tested right away.
• A small, adaptable team with direct communication and a relaxed but goal-driven culture.

Application process

Interested candidates should send in a resume. A cover letter is not required. If available, a portfolio of relevant projects is welcome. If your profile is a fit, the team will get back to you by email within a few days with the next steps.

Additional information

The role is described as fully remote and flexible, with the freedom to organize your own working time.

The job emphasizes creative freedom, strong performance expectations, and collaboration within a small team.

The company works with e-commerce brands across different niches and positions itself as a growth partner rather than a standard service provider.

Applicants are encouraged to help raise the level of advertising creative in the DACH market.