Corporate Marketing Strategy Associate

About Macy's

Macy's is a historic and iconic American retailer, fostering memorable experiences across more than 160 years with innovations, celebrated events like the Macy's 4th of July Fireworks, and the Thanksgiving Day Parade. The company prioritizes meaningful moments for customers and employees alike, creating a unique and inspiring work environment.

Role Overview

The Corporate Marketing Strategy Associate focuses on devising and implementing marketing campaigns that heighten the Macy's brand presence across all stores. This role calls for a strategic thinker who understands consumer behaviors deeply, crafting compelling stories that connect with shoppers. Collaborating closely across departments, the associate builds localized marketing initiatives to drive sales, boost customer loyalty, and meet the organization's overarching goals.

Key Responsibilities

• Design marketing plans aligned with store priorities, seasonal sales objectives, and brand goals.
• Develop strong relationships with store teams nationwide to understand local business needs and create targeted messaging that resonates and promotes growth.
• Collaborate with customer teams to track market trends, competitor actions, and customer insights to shape effective marketing strategies.
• Contribute to tourism-related initiatives through research, outreach, and execution aimed at increasing foot traffic from local and international visitors.
• Manage the execution of marketing tactical support by partnering with store contacts on creative briefings including messaging focus.
• Communicate marketing plan specifics clearly across teams, ensuring integrated digital and in-store channel alignment on product priorities.
• Review marketing materials to confirm they align with campaign goals, offering prompt and constructive feedback.
• Create clear, insightful creative briefs informed by data, customer insights, and competitor analysis to guide messaging and content development.
• Support various in-store marketing activities such as seasonal campaigns, Backstage initiatives, and special events.
• Act as the integrated marketing lead to develop unified plans bridging paid and owned media channels.

Required Skills and Expertise

• Ability to analyze and empathize with consumer preferences and trends, building strong customer connections.
• Proficiency in creating and implementing marketing plans that align with sales targets and broader business objectives.
• Experience managing multi-channel marketing campaigns, especially experiential, digital, social media, and content marketing.
• Expertise in experiential marketing through events, pop-ups, and immersive brand engagements to generate market excitement.
• Adeptness at merging creative ideas with data-driven insights to inform strategic marketing decisions.
• Understanding of the consumer journey to maintain relevant and timely engagement across channels.
• Strong collaboration skills to coordinate messaging and product priorities with merchant and fashion teams.
• Knowledge of retail marketing dynamics and the ability to effectively represent diverse brands to shoppers.

Who You Are

This position requires effective communication, teamwork, and computer proficiency, as well as the ability to access and interpret written and digital information while navigating the work environment and handling materials necessary for job performance.

Employee Benefits

• Competitive salary and comprehensive health and wellness coverage including medical, vision, dental, life, and disability insurance.
• 401(k) retirement plan with company matching contributions.
• Paid time off and eight paid holidays annually.
• Continuous opportunities for professional growth through learning and leadership development.
• Engagement with Colleague Resource Groups and volunteer initiatives to foster community impact.
• Additional perks like merchandise discounts, performance-driven incentives, annual merit reviews, employee assistance programs for mental health and legal/financial advice, and tuition reimbursement.

Additional Information

Macy's is an Equal Opportunity Employer committed to diversity and inclusiveness in the workplace. This role may qualify for performance-based bonuses. Details on benefits and eligibility vary by location, seniority, classification, and employment duration. Macy’s reserves the right to modify this job description at any time.