Job description

About the Role

Join Macy's in the role of Director, Media Planning, a vital position that steers media strategy development, audience targeting, and yield optimization for the Macy’s Media Network. This role demands advanced expertise in media planning and yield management, overseeing a team while driving innovative revenue-generating strategies and outstanding business performance in a dynamic, fast-paced arena.

Key Responsibilities

Lead and mentor a team of media planners to craft integrated media strategies that effectively support sales goals and advertiser KPIs across both onsite and offsite channels.
Develop and manage planning and proposal workflows that ensure timely delivery of client commitments and departmental coordination.
Enhance audience segmentation and enrichment techniques to boost targeting precision and campaign success.
Keep abreast of media industry developments and technology innovations to maintain Macy's leadership in audience and media strategy.
Drive curated private marketplace strategies to maximize advertiser engagement and revenue growth.
Perform detailed inventory analytics and forecasting to guide pricing and optimize ad revenue.
Implement yield management strategies that maximize channel revenue and inventory monetization.
Leverage quantitative analyses to optimize inventory allocation and demonstrate value-maximizing decisions.
Collaborate with cross-functional teams including Sales and Advertising Operations to optimize rate cards and campaign execution.
Coach and provide strategic advisory to Sales, sharing best practices on media strategy and audience engagement to enhance proposal effectiveness.
Recruit, train, and develop a high-performing media planning and yield optimization team fostering a culture of accountability, collaboration, and growth.
Promote an inclusive and respectful environment that nurtures authentic relationships internally and externally.
Undertake additional duties as assigned.

Required Skills and Expertise

Extensive experience in media planning strategy integrating both onsite and offsite channels tailored to advertiser goals and KPIs.
Strong background in yield management, optimizing advertising inventory, fill rates, and CPM to maximize revenue.
Advanced analytical abilities to interpret complex data and generate actionable insights for business decisions.
Exceptional leadership skills with demonstrated success in fostering and managing skilled teams.
Proficient in building cross-functional partnerships with Sales, Ad Operations, and Analytics to drive unified business results.
Strategic mindset capable of aligning business objectives with scalable media and revenue plans.
Trusted advisor to sales teams on audience targeting and media strategy, enhancing client proposals.
Excellent relationship management across multiple organizational levels.
Strong project and process management abilities to ensure quality delivery amid competing priorities.
Fluent verbal and written communicator able to clarify complex media and revenue topics effectively.
Technical proficiency with Excel, PowerPoint, Google Ad Manager, DV360, Meta platforms, Nielsen, Comscore, and Salesforce CRM.
Problem-solving aptitude to navigate uncertainty and develop balanced solutions.
High attention to detail ensuring precise execution of media plans, forecasts, and pricing initiatives.

Candidate Profile

Bachelor's degree or equivalent experience in a relevant field preferred.
8 to 10 years of experience in media planning within digital media, including 2 to 3 years specifically in yield management.
Ability to perform essential job functions including communication, collaboration, and utilization of office systems effectively.
Willingness to work flexible schedules as required by department and company demands.

Benefits and Compensation

This full-time remote position offers an annual salary ranging approximately from $130,800 to $217,800 based on role, location, and scheduling. Additional benefits include comprehensive health and wellness coverage, 401(k) matching, paid time off plus eight paid holidays, and opportunities for continuous professional development. Additional perks include merchandise discounts, performance incentives, annual merit reviews, employee assistance programs including mental health and legal/financial counseling, and tuition reimbursement.

Company Overview

With a legacy spanning over 160 years, Macy’s is a symbol of memorable moments and innovative tradition in retail. Employees contribute across diverse roles supporting iconic events like the 4th of July Fireworks and Thanksgiving Day Parade, offering a unique workplace both rewarding and spirited.

Equal Opportunity and Additional Information

Macy's is committed to building a diverse and inclusive workplace. The company reserves the right to modify this job description as necessary. Some roles may be eligible for bonuses and other incentives contingent on performance. Eligibility for benefits depends on job classification, tenure, and location.