Chief Financial Officer

About the Company

Grove Collaborative is a consumer products business centered on sustainability. It develops household and personal care essentials that are designed to perform well while being better for people and the planet. The company is a certified B Corp, operates as plastic-neutral, and is working to reshape the CPG sector for the long term.

Role Overview

This is a high-stakes CFO opportunity for a leader who wants both financial upside and mission-driven impact. Grove has already completed much of the difficult turnaround work, including a rebuilt back-end technology foundation and EBITDA-positive quarters. The business now has the profile of a microcap with a fixed core, a scalable public-market platform, and the potential to be worth materially more if the next phase is executed well.

The right person will be energized by a company that is still in a turnaround-like environment: capital is constrained, scrutiny is high, and the equity story needs to be sharpened. At the same time, this is a chance to help prove that a consumer brand can be both a strong investment and a positive force for the world.

What You Will Do

• Act as a direct strategic partner to the CEO, providing candid advice, challenging assumptions, and helping determine where to invest and where to pull back.
• Shape and communicate the equity story, including earnings calls, investor relations, guidance, and overall capital-market positioning.
• Strengthen liquidity and the balance sheet by managing cash, capital structure, and lender relationships with discipline.
• Identify and reallocate capital toward the highest-return opportunities and eliminate spending that is not justified.
• Guide the business through DTC economics, with close attention to customer cohorts, payback, contribution margin, and retention.
• Support growth while protecting the core by improving cost discipline and preserving the ability to invest where it matters.
• Lead a lean finance organization that uses AI and automation to stay faster, sharper, and more efficient rather than simply larger.
• Oversee controls, audit readiness, and SOX compliance through the broader finance leadership team.

Why This Role Matters

The current CFO is moving on, and the company has entered the next stage of its turnaround. With the core stabilized and EBITDA-positive quarters achieved, the new finance leader will be responsible for turning operational improvement into a clearer market re-rating. The focus now is on sustaining the core business, expanding the growth engine, advancing human health priorities, and building a scalable automated platform.

What You Bring

• Experience as a public-company CFO, or as a deputy who already performs that role at a senior level.
• Comfort operating in small-cap, microcap, or turnaround situations where priorities change quickly and resources are tight.
• Confidence presenting to investors, analysts, lenders, and boards, especially in difficult situations.
• Track record of negotiating with capital providers and preserving relationships even under pressure.
• Experience with M&A, strategic alternatives, and other company-changing financial processes.
• Strong understanding of DTC and subscription economics, including cohorts, payback, and contribution margin.
• Ability to reduce costs without damaging the company’s future growth potential.
• Experience leading a small finance team and using AI tools or automation to increase leverage.
• A genuine desire to create shareholder value while contributing to a mission that benefits people and the planet.

Preferred Background

• Experience helping a company exit a turnaround and accelerate performance.
• Background in retail, CPG, or commerce, including familiarity with marketplace economics.
• Experience modernizing a finance function with AI-based tooling.

Leadership Scope and Reporting

This position reports to the CEO and is part of the executive leadership team. It works closely with the board and audit committee and leads the finance organization, including accounting, technical accounting, close, SOX, and FP&A leadership.

What Success Looks Like in 12 Months

• You are a trusted advisor to the CEO and board, with clean and confident public reporting and earnings execution.
• The company’s equity narrative is clearer, and lender relationships are stable and constructive.
• A concrete cost-reduction plan is funding growth, with visible margin improvement in the numbers.
• The finance function is leaner, more automated, and supported by a stronger internal bench.

What’s In It for You

• Full-time, exempt position with remote work available for candidates based in the United States.
• Competitive medical, dental, and vision coverage.
• Equity participation tied to shared success.
• Flexible paid time off focused on outcomes rather than rigid time tracking.
• Free VIP membership and a 50% employee discount.
• The chance to contribute to a company that aims to improve the world through products and related initiatives.

Additional Information

Grove Collaborative Holdings, Inc. (NYSE: GROV) is an online destination for everyday essentials for the home. Its assortment includes cleaning supplies, personal care, health and wellness, laundry, clean beauty, kitchen, pantry, kids, baby, and pet care products. The company emphasizes higher standards for health, sustainability, and performance, and every order is carbon neutral while also supporting plastic waste cleanup efforts.

The company says it is committed to a diverse and inclusive workplace and is an equal opportunity employer. Reasonable accommodation is available for the application process, interviews, pre-employment testing, and other parts of the selection process.

Important Note

This role is intended for a leader who wants a demanding seat rather than a quiet, predictable one. It is suited to someone who is comfortable working through a complex capital structure, rebuilding market confidence, and taking on a mission-driven challenge with meaningful stakes.