Campaign Operations Manager - TikTok LIVE

About the Role

TikTok LIVE plays a vital role within the TikTok ecosystem by creating dynamic, real-time interactive experiences that unify creators, users, and communities globally. This division strives to cultivate a vibrant, sustainable live content environment by empowering creators, increasing user engagement, and fostering meaningful interactions through a variety of live formats.

The global team works cross-functionally alongside Product, Engineering, Data, Policy, and regional units, focusing on areas like creator growth, live content operations, user retention, platform governance, and scalable execution. Its approach blends a global perspective with localized strategies to serve diverse markets while maintaining consistent platform standards.

Joining this fast-paced, impact-oriented group offers the chance to engage in complex, high-profile projects that directly affect platform expansion and creator prosperity. The role requires identifying emerging talent in niche categories such as Chatting/Podcast, Fashion/Modeling, Acting, and Stand-up Comedy, using industry networks (Agencies/MCNs) to transform individual viral moments into systematic growth opportunities.

Key Responsibilities

• Manage the entire lifecycle of creator network campaigns, from conceptual strategy and planning to execution and subsequent evaluation, by creating scalable frameworks and optimizing through data-driven insights.
• Establish measurable success criteria and develop analytical methods to assess campaign and product performance, using insights to discover growth avenues and enhance monetization and campaign impact.
• Lead the market introduction and uptake of prominent TikTok LIVE product features, designing rollout plans, educational initiatives, and incentive programs to boost adoption among creator networks.
• Collaborate closely with Product, Data, and Operations teams to set priorities, translate organizational goals into actionable strategies, and achieve critical business objectives.

Candidate Qualifications

• Proven experience in monetization, growth, or campaign operations within live streaming or similar content platforms.
• Proficiency in working with Product teams to transform business requirements into product functionalities and drive large-scale adoption.
• Demonstrated ownership and problem-solving aptitude, with the ability to navigate uncertain environments and deliver timely, high-quality results.
• Fluency in both written and spoken Chinese, enabling effective engagement with stakeholders in the China market.

About TikTok

TikTok is the premier destination for short-form mobile videos, committed to inspiring creativity and spreading joy worldwide. Headquartered in Los Angeles and Singapore, with additional offices internationally, TikTok fosters a diverse and dynamic workplace emphasizing innovation and inclusivity.

Why Work with Us

TikTok is committed to creating an environment where creativity thrives, supported by global and diverse teams. We aim to continually innovate by learning and adapting together, embracing challenges, and maintaining a resilient, growth-oriented mindset. This role offers the opportunity to contribute meaningfully to a fast-evolving tech company.

Diversity & Inclusion

We prioritize building an inclusive workspace where diverse skills, experiences, and perspectives are respected. Our goal is to reflect the wide array of communities our platform serves and to celebrate diverse voices throughout our culture.

Accessibility & Accommodations

TikTok provides reasonable accommodations during the recruitment process for candidates with disabilities, pregnancy, religious beliefs, or other protected needs consistent with applicable laws.

Compensation and Benefits

The base salary for this position in New York ranges from $93,600 to $220,400 annually, depending on factors such as qualifications and location. Total compensation may include discretionary bonuses, incentives, and stock units.

Benefits begin from day one and typically include medical, dental, vision insurance, a 401(k) plan with company matching, paid parental leave, disability coverage, life insurance, wellness programs, and paid holidays, sick days, and personal time. Benefit offerings vary by employment type and location, with potential modifications over time.

Legal Compliance for Specific Locations

For candidates in Los Angeles County, the company adheres to fair hiring practices including consideration of applicants with arrest or conviction records consistent with federal, state, and local laws.