Brand Strategist

Role overview

We are looking for a Brand Strategist to shape and deliver a senior-level strategy for brand growth and social presence. The focus is on building an engaged audience, defining content direction, and guiding short-form video and paid social decisions across Instagram, TikTok, and other relevant channels. Paid media matters, but it is secondary to developing an authentic community and a clear brand identity.

What you will do

• Create a plan for audience expansion across Instagram, TikTok, and other social platforms.
• Advise on the core content pillars, messaging themes, and positioning needed to build a memorable social brand.
• Recommend approaches for Reels and other short-form videos, including posting rhythm and content formats.
• Design and support community engagement efforts along with creator and fan partnership opportunities.
• Offer strategic guidance on paid media across Meta Ads, TikTok, YouTube, and similar channels to support brand growth.
• Identify the ideal audience segments and highlight opportunities for reach and growth.
• Work closely with the filmmaker and internal stakeholders to ensure social strategy supports wider brand goals.

What we are looking for

• Demonstrated background in audience development, social media strategy, and paid media for entertainment, media, or creator-led brands.
• Strong hands-on knowledge of Instagram, TikTok, Meta platforms, and short-form video content.
• A solid grasp of community development and creator engagement practices.
• Comfort working independently as a freelance consultant while providing strategic input.
• Preference for candidates based in the US or those who understand the US film and entertainment audience well.