Brand Manager – Licensing

Overview

SBH Fashion is looking for an organized, brand-minded professional who can manage licensing partnerships and help grow a global brand portfolio. In this position, you will act as the main connection between the company and its licensing partners, making sure that products, campaigns, and brand activity stay true to brand standards and broader business goals.

The right candidate will bring experience in brand management, licensing, or consumer products, along with the ability to handle several licensees, approval cycles, schedules, and cross-team coordination in a fast-moving environment.

You will work closely with internal teams across Creative, Sales, Product Development, Marketing, and Leadership, while also serving as the everyday contact for outside licensing partners.

Licensing and Brand Management

• Oversee daily communication and working relationships with licensing partners across several product lines.
• Act as the main contact for licensees on approvals, timelines, launches, and brand-related initiatives.
• Evaluate and sign off on product submissions, packaging, marketing assets, advertising, social media content, and retail presentations so they remain aligned with brand standards.
• Keep all licensed products and brand touchpoints consistent with the brand identity.
• Support growth of the brand through new category opportunities and licensing strategies.
• Make sure licensees follow contract terms, brand rules, and delivery schedules.

Approvals and Cross-Functional Coordination

• Manage the full approval process from concept stage through final production.
• Work alongside Creative, Design, Marketing, and Product Development teams to improve approval flow and protect brand consistency.
• Maintain calendars for approvals, due dates, launch milestones, and seasonal submissions.
• Provide licensees with prompt, clear, and actionable feedback by coordinating with internal teams.
• Keep well-organized documentation for submissions, approvals, and licensing records.

Business and Retail Support

• Track market movements, competitor activity, and category results.
• Support retailer meetings, licensing pitches, and brand strategy conversations.
• Review product performance data and identify areas where the brand can expand further.
• Help coordinate trade shows, market appointments, and important partner meetings.
• Develop and maintain strong relationships with retailers, agents, and strategic partners.

Qualifications

• At least 4–8+ years of experience in licensing, brand management, consumer products, wholesale apparel, or a similar field.
• Background with licensed brands, entertainment, fashion, lifestyle, or consumer products is strongly preferred.
• Good working knowledge of product approval processes and licensing operations.
• Strong organizational ability with comfort managing several categories and deadlines at once.
• Excellent communication skills and the ability to manage relationships effectively.
• Ability to collaborate across functions in a fast-paced, entrepreneurial setting.
• Highly detail-oriented with strong follow-through and problem-solving skills.
• Comfortable using Microsoft Office, Adobe Acrobat, and project management software.
• Experience with major retailers, licensees, or global partners is an advantage.

Compensation

Salary range: $90,000 to $120,000.