Brand & Content Marketing Manager

About the Role

Our client, a leading retailer in precious metals and gold IRAs across the United States, is looking for a Brand & Content Marketing Manager to lead the public perception of their brand. This position carries significant ownership, requiring managing the brand's image across search engines, social media platforms, YouTube, and through influencer and creator relationships. While content production is robust, the branding remains uncoordinated and this role aims to bridge that gap.

Responsibilities

• Manage the complete external portrayal of the brand, including search results, social media presence, and all owned or third-party channels.
• Perform a comprehensive review of the brand's current external footprint and devise a prioritized plan to address inconsistencies, outdated material, or deviations from brand standards.
• Develop and enforce strict brand guidelines for all customer-facing content ensuring uniformity in voice, visuals, and brand positioning regardless of content origin.
• Track and assess brand sentiment, monitor review sites and third-party mentions, and devise strategies to respond appropriately.
• Identify, engage, and negotiate with external content creators, influencers, and media partners to create and disseminate brand content.
• Manage the entire creator collaboration pipeline—from sourcing and briefing to contracting, content assessment, distribution, and performance metrics.
• Form strategic partnerships to distribute content via creators’ channels and the company’s own platforms, setting clear accountability for outcomes.
• Enhance internal talent and subject-matter experts to become confident and effective on-camera and platform ambassadors.
• Take complete ownership of the YouTube channel, transforming it into a key growth asset rather than just a content repository.
• Lead YouTube channel strategy including content structuring, series development, titling, thumbnails, packaging, viewer retention, playlists, end-screens, SEO, and publishing schedules.
• Establish and maintain reporting systems to track channel performance metrics such as views, retention, subscriber growth, and downstream impact to refine the content plan.
• Apply similar strategic rigor to other owned social media channels.

Requirements

• At least 6 years of experience in brand, content, or creator marketing, with demonstrable ownership of a brand’s external image rather than merely executing plans.
• Proven success growing a YouTube channel with expertise in packaging, viewer retention strategies, channel management, and analytic insights.
• Skilled in sourcing, negotiating, and managing partnerships with creators or influencers, including contractual and performance management.
• Experienced in developing non-professional internal talent into polished on-camera personnel.
• Strong editorial judgement and visual acumen, able to distinguish between content that truly performs versus content that just exists.
• Comfortable with analytical tools like YouTube Studio and social media native analytics, linking content activities with business outcomes.
• Experience in regulated or high-consideration sectors such as financial services or insurance is highly desirable.
• Clear, direct communication with a strong evidence-based point of view.

Preferred Qualifications

• Familiarity or background in precious metals, retirement planning, or financial services industries.
• Awareness of advertising and content compliance related to financial products.
• Hands-on experience or proficiency in production or post-production to effectively guide creators and external vendors.

Why This Role Matters

The organization already benefits from consistent content delivery, budgets, and distribution channels, but lacks a person responsible for shaping this into a cohesive brand experience. This role offers direct access to marketing leadership and clear opportunities for early impactful wins by optimizing existing channels and footprint.