Assistant Brand Manager - PATRÓN

Overview

This role offers an opportunity to join the North America PATRÓN Brand Team based in Miami, Florida, where you will play a crucial part in crafting and implementing tactical brand initiatives. Working closely with the Brand Manager and Senior Brand Manager, you will help develop brand assets, oversee point-of-sale materials, manage partnerships, and enhance consumer touchpoints to ensure brand consistency and excellence.

Key Responsibilities

• Assist in executing key brand programs across experiential events, sponsorships, social media, e-commerce, advocacy, and trade marketing channels.
• Coordinate efforts among Customer Marketing, Commercial, CP&A, distributor partners, and agencies for comprehensive brand campaigns.
• Manage project timelines and budgets, making sure all deliverables align with brand standards and objectives.
• Support annual brand planning and contribute to executing strategic priorities.
• Gain insights into multicultural consumers and cultural trends to authentically engage diverse audiences.
• Identify opportunities to connect the brand with relevant cultural moments and communities.
• Maintain project management tools and calendars to keep initiatives on track.
• Collaborate with internal teams and external vendors to ensure smooth program execution.
• Handle day-to-day project logistics, approvals, and workflows.
• Monitor purchase orders, invoices, and budgets to manage marketing investments responsibly.
• Evaluate program performance and extract learnings for future improvements.

Desired Experience and Skills

• Bachelor's degree in Marketing or related field; MBA is preferred.
• 2 to 5 years of experience in brand management or agency roles.
• Proven ability to manage multiple marketing projects cross-functionally.
• Competence in analyzing data (e.g., Nielsen reports) to generate insights and recommendations.
• A passionate and creative marketer focused on consumer-first strategies.
• Strong interpersonal and communication skills, comfortable presenting to a variety of audiences including executives and partners.

Leadership Qualities

• Ability to foster a culture of belonging where individuals feel valued and supported.
• High self-awareness and understanding of personal strengths and impacts on others.
• Skilled at navigating complex interpersonal situations to enhance team performance.
• Consistent delivery of results in unfamiliar situations, inspiring confidence in colleagues.
• Critical thinker with strategic and creative problem-solving capabilities.
• Adaptability and eagerness to experiment, learn, and grow in a changing environment.

Commitment to Diversity and Inclusion

The company is dedicated to cultivating a diverse workforce and promotes fair treatment and equal opportunity without discrimination based on gender, race, religion, sexual orientation, disability, age, or other protected characteristics.

Compensation and Benefits

• Competitive salary and pay packages.
• Generous paid time off including holidays and volunteer days.
• Retirement and pension plans.
• Health, critical illness, and life insurance coverage.
• Employee assistance programs and family-friendly leave policies.
• Other perks vary based on employment nature, location, and are subject to change; some require employee contributions.

Additional Information

This position is a direct hire; applications through agencies will not be accepted and no fees will be paid for unsolicited CVs. The role demands strong project management skills and a consumer-centric mindset aimed at growing an iconic luxury brand.