Area Sales Manager - Mumbai

Overview

Bacardi is seeking an Area Sales Manager based in Mumbai to drive off-trade sales through the development of strong distributor and retailer relationships, ensuring product availability and brand launches in retail outlets. This role involves engaging in creative activations and brand advocacy to strengthen market presence.

Key Responsibilities

• Achieve results with excellence in execution and meet key financial targets including NSV, gross margin, overheads, profitability, ROI, and value share.
• Meet volume budgets for the assigned region and implement marketing activities like promotions and visibility in partnership with the marketing team.
• Conduct brand activations aligned with marketing strategies and ensure Bacardi brands’ availability per AVPQPAP standards.
• Stay informed on market trends and competitors to suggest improvements or new solutions.
• Collect, analyze, and report sales data regularly.
• Manage monthly and quarterly territory, channel, and account performance by collaborating with customers and distributors to fulfill forecast and budget targets per Bacardi Scorecard.
• Serve as the primary customer contact, building and maintaining effective long-term relationships with distributors, retailers, and customers.
• Communicate with customers to gather feedback for product/service enhancements and resolve operational issues.

Required Skills and Experience

• Proficient communicator with strong presentation skills.
• Commercially savvy with good knowledge of the local region.
• Excellent networking, interpersonal, and negotiation skills with practical field sales experience.
• Experience in the spirits or beverage industry is advantageous.
• Fluency in English and local languages preferred.

Personal Attributes

• Proactive, goal-driven, passionate about delivering results and continuous improvement.
• Consumer-focused with the ability to make positive impressions and build solid customer relationships.
• Resilient under pressure and adept at overcoming challenges.
• Entrepreneurial mindset with innovative thinking toward achieving superior results.

Leadership Qualities

• Promotes a culture of belonging where individuals feel valued and appreciated.
• Self-aware and reflective with an understanding of personal strengths and impact on others.
• Demonstrates people agility by navigating complex situations and enhancing team performance.
• Consistent in delivering results in new situations by inspiring confidence in others.
• Critical thinker who approaches problems strategically and creatively while focusing on execution.
• Adaptable and curious, open to experimentation and learning from experience.

Diversity and Inclusion

Bacardi actively encourages applications from diverse backgrounds to foster agility and capability globally. The company upholds equal opportunity standards, prohibits discrimination, and respects all legally protected identities.

Compensation and Benefits

• Competitive salary package aligned with performance.
• Generous paid time off, including holidays and special volunteer days.
• Retirement and pension plans.
• Healthcare coverage including medical, critical illness, and life insurance.
• Access to employee assistance programs and inclusive leave policies.
• Additional perks may vary by employment type and location; some benefits require employee contributions or partial subsidies.
• Incentive plans are performance-based and vary with role, market, and brand.

Additional Information

This is a direct recruitment by Bacardi; applications from agencies will not be entertained and no fees will be paid for unsolicited CVs.