Assistant Brand Manager

Role overview

General Mills is growing strongly across Europe, Australia and New Zealand, with a large team spread across offices, manufacturing locations, an R&D centre, and commercial and distributor markets. Backed by more than 150 years of bringing people together through food, the company is focused on becoming the leading growth business in the EUAU region. Its portfolio includes well-known brands such as Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One and Latina Fresh.

This opportunity is for a commercially minded Assistant Brand Manager to support one of the company’s key grocery brands in Australia. The position is full time and based in Mount Waverley, Victoria. It offers close learning support from experienced colleagues and regular collaboration across the business.

About the company

General Mills Australia is part of a global food business with a mission to create food people love. The business is built around innovation, growth and making a positive contribution. It has also been recognised as a Great Place to Work for seven years in a row and named one of Australia’s Best Workplaces for Women for the third time in 2026.

What the role involves

You will work closely with teams across Sales, Category, R&D, Supply Chain, Finance and external agencies to deliver strong innovation, effective brand communications and high-impact in-store activity.

• Lead the delivery of social media and always-on plans across several brands.
• Build and manage the 30-60-90 day always-on plan, including the yearly brand content calendar.
• Oversee online community management.
• Monitor social performance, interpret results and refine activity to improve outcomes.
• Put SEO recommendations into practice across websites and social platforms.
• Partner with the Digital Producer and local/regional marketing teams to develop and curate fresh content.
• Work with cross-functional stakeholders to plan, deliver and track in-store activations.
• Create artwork as needed.
• Manage POS development and rollout.
• Measure progress and report on activation effectiveness.
• Support promotional and below-the-line campaigns with agencies and customers from briefing through execution.
• Deliver packaging development projects.
• Drive launch activity for new product development and renovation projects.
• Lead the monthly new product development review process.
• Handle website maintenance and updates.

What you should bring

The ideal candidate is a clear communicator with strong attention to detail, excellent organisation and the ability to stay on top of deadlines.

• Strong written and verbal communication skills, with a meticulous eye for detail.
• Approximately 1-3 years of marketing experience.
• Experience in branded consumer marketing is preferred, though not mandatory.
• Solid project coordination and management capability.
• Good analytical ability; experience with IRI, Nielsen or Kantar would be beneficial.
• A commercially focused, outcomes-driven mindset.
• Strong teamwork and cross-functional collaboration skills.
• A proactive, practical approach with initiative.
• Comfort working with people from different cultures and adapting communication style as needed.
• A good fit with the company values: passionate, accurate, results-oriented, highly principled, supportive, open and flexible.

Benefits and workplace culture

• Flexible work setup with a 50/50 home and office model.
• Half-day Fridays to support work-life balance.
• Free on-site parking at the Melbourne office.
• Access to strong learning and development programmes plus in-house mentoring.
• An inclusive environment designed to help people feel valued, heard and included.

Additional information

The role is based in Mount Waverley, Victoria, Australia. It is a full-time, onsite position.