Area Sales Manager

About the Role

The Sales team at Ather Energy is committed to creating a robust network and defining the framework for selling electric two-wheelers across India. This endeavor is part of a transformative movement to revolutionize urban commuting via innovative products and an engaged community.

The Area Sales Manager based in Delhi will be instrumental in driving regional business growth by increasing sales while ensuring exceptional customer experience and profitability.

Core Duties and Responsibilities

• Drive sales by collaborating closely with designated Channel Partners.
• Develop and implement sustainable growth strategies by building effective teams and operational systems focused on outstanding customer satisfaction.
• Maintain and strengthen productive relationships with retail partners to ensure business success aligned with Ather's brand values.
• Ensure operational excellence at Channel Partner locations, including local demand generation and sales promotion activities.
• Analyze sales pipelines to detect challenges, devise strategic solutions, and lead teams to successful implementation.
• Meet aggressive business expansion targets by scaling regional operations efficiently.
• Coordinate inputs from multiple internal and external stakeholders to maintain both design integrity and operational consistency.
• Perform periodic performance evaluations and on-site audits to verify business health and uniformity across outlets.
• Develop strategies to enhance market share within the allocated territory.

Required Qualifications

• A graduate or postgraduate degree in Business or Engineering from a reputed Tier I or Tier II institute.
• Experience ranging from 4 to 10 years in B2C and channel sales environments.

Essential Skills and Competencies

• Strong analytical skills focused on interpreting sales funnel data to identify bottlenecks and apply corrective strategies to boost revenue.
• Expertise in channel management to harmonize retail partner objectives with organizational goals, ensuring mutual profitability.
• Proven operational excellence in managing retail demand generation and upholding superior customer experience standards.
• Ability to execute fast-paced B2C sales plans in competitive markets with a focus on rapid growth and market capture.

Preferred Skills

• Insight into technology, automobile retail sectors, and evolving trends in Indian urban mobility.
• Advanced negotiation abilities complemented by effective communication skills to manage complex stakeholder and partnership dynamics.
• Strong organizational planning capabilities for overseeing multi-location operations and resource prioritization.
• Experience in mentoring and managing high-performance teams with structured performance management processes.

About Ather Energy

Ather Energy has pioneered India's first intelligent electric scooter, built from the ground up. Embodying principles of clean design and smart technology, we aim to transform urban mobility. Our expanding product line includes models like the Ather 450X, 450S, 450 Apex, and Rizta. Beyond products, we are establishing a widespread charging infrastructure and redefining vehicle ownership experiences across the country and beyond.

Workplace and Culture

At Ather, diversity and inclusion are fundamental values. We recognize and celebrate varied identities and perspectives, fostering an equitable environment where all team members contribute uniquely to our story. We uphold equal opportunity employment and cherish a workforce united by a passion to advance the company’s mission.