Area Sales Executive

Job Overview

We are looking for a motivated Area Sales Executive to join Britannia Industries Limited at our Dhanbad, Jharkhand location. The role requires an MBA or postgraduate degree, coupled with 2 to 6 years of experience, preferably within institutional, out-of-home (OOH), or emerging sales channels.

Key Responsibilities

• Meet monthly and annual sales targets consistently through strategic planning.
• Create and execute annual, quarterly, and monthly growth and operational plans for national chain accounts.
• Set monthly objectives and draft detailed annual business plans for key customers.
• Regularly monitor performance metrics, review outcomes, and offer necessary support to ensure smooth operations.
• Collaborate closely with institutional and regional teams to align company plans with OOH objectives.
• Support head office in planning expansion and retraction strategies for channel development.
• Negotiate pricing, finalize terms of trade, ensure SKU and brand availability, and build pipelines for potential business.
• Identify new growth channels and opportunities within existing accounts and implement customer engagement strategies.
• Design and implement go-to-market (GTM) plans for new product launches, reintroductions, and priority SKUs to drive profitability.
• Guarantee optimal brand presence including brand width and depth across sub-channels and deploy impactful visual identity (VI) and consumer promotions.
• Introduce reward and recognition initiatives to boost channel motivation and sales performance.
• Plan and manage budgets for trade marketing activities ensuring compliance with financial and commercial policies.
• Monitor competitor activities and identify new business or activation opportunities.
• Ensure exceptional point-of-sale execution and customer management with timely TOT agreements and compliance.
• Coordinate with multiple commercial, planning, and HR teams regionally and nationally to maintain operational effectiveness.

Qualifications & Experience

• MBA or equivalent postgraduate degree required.
• 2 to 6 years of relevant experience in institutional/OOH or emerging channels preferred.