Performance Marketing Specialist

About the Company

MajorForm is a forward-thinking performance marketing agency dedicated to helping ambitious brands expand by blending strategic insights with practical execution. Their approach centers on data-driven media, creative experimentation, and ongoing optimization.

Role Overview

We seek a Performance Marketing Specialist to join our expanding team. This position suits individuals who value both strategic planning and hands-on implementation, excel at analyzing campaign results, and desire substantial accountability for the marketing campaigns they manage.

Key Responsibilities

• Develop, implement, and quality check paid media campaigns primarily on Meta, TikTok, and Google Ads, with opportunities to explore additional advertising platforms.
• Track campaign effectiveness and actively adjust strategies to meet defined business objectives.
• Compile monthly performance reports and conduct post-campaign reviews offering clear, practical suggestions for improvement.
• Assist with media planning, audience targeting strategies, budget distribution, and forecasting campaign outcomes.
• Oversee significant media expenditures on Meta, TikTok, and Google platforms, ensuring campaigns are deployed efficiently and effectively.
• Collaborate with creative and account management teams to guarantee smooth and successful campaign delivery.
• Participate in client discussions, providing insights and performance-based recommendations.
• Keep abreast of the latest platform updates, advertising trends, and industry best practices.

Candidate Profile

• Possess 2 to 4 years of practical experience managing paid media campaigns.
• Demonstrate solid expertise with Meta Ads Manager, TikTok Ads Manager, and Google Ads interfaces.
• Capable of independently initiating, optimizing, and reporting on campaigns.
• Comfortable analyzing campaign data and converting findings into actionable strategies.
• Detail-focused, organized, and adept at handling multiple campaigns simultaneously.
• Exhibit strong communication and teamwork abilities to interface effectively with internal teams and clients.
• Experience with GA4, Looker Studio, or similar reporting tools is advantageous.
• Interest in leveraging agentic-assisted workflows to elevate performance marketing effectiveness.

Work Arrangement and Additional Details

The role operates under a hybrid model with occasional onsite client meetings required in Singapore.

Why This Role?

• Engage with top-tier consumer, lifestyle, and wellness brands across Singapore and Southeast Asia.
• Develop regional expertise by managing campaigns targeted at diverse Southeast Asian markets.
• Take full ownership of campaign lifecycles, from set-up to optimization, reporting, and post-campaign analysis.
• Advance both strategic and technical skills by collaborating closely with senior team members while independently handling campaign execution.
• Be part of a supportive, fast-growing team where your contributions directly influence client success and agency growth.
• Enjoy a flexible hybrid work environment with growth prospects as the agency scales.

Additional Information

Applicants must be based in Singapore and hold the legal right to work in Singapore.