Marketing Analyst

About the Role

Phenom Cloud India is expanding its Global Capability Center in Vijayawada/Amaravathi and is looking for a Marketing Analyst to join the SMART Group. This role is pivotal for a data-driven marketing professional eager to use analytics, customer insights, and marketing technology to boost pipeline growth and deliver quantifiable business results.

Key Responsibilities

• Evaluate performance of marketing campaigns across digital channels, demand generation tasks, and lead nurturing to uncover areas for improvement.
• Create, maintain, and fine-tune marketing dashboards, reports, and executive scorecards utilizing HubSpot CRM and other analytics tools.
• Track and analyze marketing KPIs such as lead generation, MQLs, SQLs, conversion ratios, pipeline impact, customer acquisition cost, ROI, and campaign outcomes.
• Oversee data quality, segmentation, lead lifecycle, attribution models, and campaign tracking within HubSpot CRM.
• Collaborate with Marketing and Sales teams to enhance lead management, campaign efficiency, and pipeline conversions.
• Conduct research on customers, industries, and competitors to identify market trends, growth prospects, and strategic insights.
• Analyze website metrics, user behavior, SEO, SEM, email marketing, social media, and paid campaigns through various analytics platforms.
• Support demand generation efforts by assessing campaign effectiveness and recommending data-driven enhancements.
• Develop audience segmentation, marketing lists, and reporting frameworks to improve targeting and personalization.
• Work closely with content, digital marketing, and business development teams to evaluate campaign impact and marketing contribution to revenue.
• Ensure CRM hygiene, accuracy in campaign attribution, and reliability in reporting to maintain data integrity.
• Present analytical insights, recommendations, and performance trends to marketing leadership and stakeholders.
• Provide analytical assistance for marketing planning, forecasting, budgeting, and performance assessments.
• Stay updated with new marketing technologies, AI-based marketing tools, analytics platforms, and industry standards to continuously enhance processes.

Qualifications

• Bachelor’s or master’s degree in Marketing, Business Administration, Analytics, Statistics, Information Systems, or related fields.
• Three to five years of experience in Marketing Analytics or Marketing Operations.
• Practical experience with HubSpot CRM, including campaign reporting, managing lead lifecycle, workflows, dashboards, and marketing automation.
• Strong grasp of digital marketing metrics, demand generation techniques, customer acquisition funnels, attribution methodologies, and marketing performance measurement.
• Experience managing and analyzing multi-channel marketing campaigns, lead generation, and pipeline performance.
• Proficiency with Google Analytics, Looker Studio, Microsoft Excel, and various marketing reporting tools.
• Familiarity with CRM platforms and marketing automation tools, with a preference for HubSpot expertise.
• Excellent analytical and problem-solving abilities capable of translating complex marketing data into actionable insights.
• Experience working collaboratively with cross-functional teams including Marketing, Sales, Business Development, and Leadership.
• Strong communication, presentation, and stakeholder management skills.
• Ability to juggle multiple priorities while maintaining accuracy and detail orientation.
• Preferred experience with SEO, SEM, email marketing analytics, A/B testing, and conversion rate optimization.
• Knowledge of AI-driven marketing technologies, predictive analytics, and best practices in marketing automation is an advantage.