Lead Demand Generation Specialist

Role Overview

Join Phenom Cloud's SMART Group as a Lead Demand Generation Specialist to drive impactful growth initiatives by crafting and executing comprehensive demand generation strategies spanning digital, partner, and outbound channels. This role focuses on building a qualified sales pipeline aligned with global markets and enterprise clients, collaborating closely with sales, alliances, and consulting teams to design campaigns that resonate with enterprise buying cycles and directly contribute to revenue expansion across technology and transformation services.

Key Responsibilities

• Develop and implement multi-channel demand generation campaigns targeting enterprise accounts across North America, EMEA, APAC, and the Middle East.
• Lead Account Based Marketing (ABM) efforts by creating targeted programs for strategic accounts using LinkedIn Sales Navigator, intent data, and digital engagement tools.
• Drive pipeline growth by generating marketing qualified leads (MQLs) and sales qualified opportunities (SQLs) through integrated inbound, outbound, partner, and event-based campaigns.
• Manage end-to-end campaign execution including email, LinkedIn, webinars, content marketing, SEO, paid advertising, and participation in industry events.
• Oversee CRM and marketing automation tools such as HubSpot to handle lead scoring, nurturing, reporting, and campaign attribution.
• Analyze campaign performance metrics including conversion rates, cost per lead, pipeline impact, and ROI, optimizing strategies based on data insights.
• Collaborate closely with Sales Directors, Account Managers, and the SMART group to ensure smooth lead transfer, account engagement, and pipeline acceleration.
• Mentor junior demand generation specialists, guiding them in prospecting, lead qualification, messaging, and engagement best practices.
• Work with Practice leaders to craft compelling messaging, thought leadership content, and value propositions aligned with buyer journey stages.
• Monitor market trends, competitor activities, and buyer behaviors to adjust strategies and uncover new business opportunities.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 8 to 10+ years of experience in Demand Generation, Growth Marketing, Digital Marketing, Business Development, SDR/BDR leadership, or Enterprise Marketing within B2B technology or consulting sectors.
• Proven track record in developing measurable marketing pipelines for enterprise technology services such as SaaS, AI, Cloud, ERP, HR Technology, or Digital Transformation.
• Strong proficiency with HubSpot, Salesforce, LinkedIn Sales Navigator, and marketing automation platforms.
• Expertise in Account Based Marketing (ABM), lead nurturing, and enterprise demand generation strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Experience working with global sales and consulting teams across various geographic regions.

Benefits and Work Culture

• Be part of an innovative and collaborative environment that promotes teamwork and continuous development.
• Comprehensive medical and personal accident insurance coverage prioritizing employee well-being.
• Access to continuous learning through training, certifications, mentorship, and development in emerging technologies.
• Opportunities for clear career advancement and leadership growth within a rapidly expanding global company.
• Engage with international clients and cross-functional teams on enterprise transformation projects spanning North America, Europe, Middle East, and APAC.