VP, Brand Strategy

About BGBx

BGBx is a dedicated commercial solutions partner to pharmaceutical and life science companies. Bringing together experts in strategy, science, communication, creativity, technology, and data, we address critical healthcare challenges. Our teams operate across consulting and communications, assisting clients in shaping strategies, launching innovations, engaging stakeholders, and achieving impactful results throughout the product lifecycle. We foster an environment where collaboration, innovation, and meaningful work thrive.

Role Overview

The VP, Brand Strategy will play a pivotal role in healthcare marketing—a sector where complex science converges with significant human impact. Success depends on compelling storytelling that resonates with healthcare professionals, patients, and caregivers. This position requires turning data into insightful narratives and transforming those insights into ideas that influence and engage effectively.

Key Responsibilities

• Serve as a trusted strategic advisor to clients, guiding their complex decision-making with confidence and clarity.
• Lead workshops and facilitate discussions to align stakeholder teams and maintain project momentum.
• Provide well-founded perspectives anchored in thorough insight and evidence.
• Analyze clinical data, market trends, and human behavior to extract meaningful and relatable insights.
• Identify patterns, challenges, and opportunities within healthcare professional and patient journeys.
• Create clear, persuasive strategic narratives that unite teams behind a common vision.
• Draft engaging creative briefs that inspire and energize internal teams.
• Develop brand positioning and messaging strategies across product lifecycles.
• Make scientific content accessible, engaging, and impactful for diverse audiences.
• Collaborate closely with creative, account management, medical strategy, social media, and omnichannel teams to ensure integrated and consistent strategy execution.
• Unify different strategic elements—brand, content, channel, and experience—into a single coherent vision.
• Maintain a balance between practical feasibility and ambitious clarity in all strategic work.
• Contribute to new business development by crafting distinctive and effective strategic narratives.
• Define standards for integrated healthcare strategy and mentor fellow strategists, fostering growth and knowledge sharing.

Candidate Profile

• Adept at strategic thinking and storytelling, able to simplify complex information into clear messages.
• Inquisitive and naturally curious about behavioral drivers, always seeking deeper understanding.
• Comfortable interpreting scientific data while prioritizing the human element behind it.
• A skilled storyteller known for producing briefs and narratives that stimulate creative ideas.
• A collaborative leader who unites teams to elevate the quality of work.
• A blend of intellectual rigor and creativity, pushing ideas to be insightful, precise, and impactful.

Required Qualifications

• Approximately 8 years of experience in brand strategy or planning within an agency setting, preferably in pharmaceutical, biotech, or healthcare marketing sectors.
• Proven track record of delivering strategies that are insight-driven, creatively stimulating, and strategically reliable.
• Strong knowledge of clinical data, competitive dynamics, and the behavioral patterns of healthcare professionals or patients.
• Experience collaborating effectively with medical, social, and customer experience/engagement strategy teams.
• Exceptional skills in storytelling and communication, including creating briefs, presentations, and decks.

Compensation and Benefits

The anticipated salary range for this position is CAD 200,000 to CAD 240,000 annually. Final compensation will depend on candidate experience, education, qualifications, and organizational needs. Salary is part of a comprehensive rewards package that includes health insurance, retirement plans, paid time off, wellness programs, life insurance, learning opportunities, and other benefits tailored to support employees' personal and professional well-being.

Equal Opportunity

BGBx is committed to equal employment opportunities. All applicants will be considered without discrimination based on race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status, or any protected legal status.