VP, Brand Strategy

About BGBx

BGBx is an independent commercial solutions partner serving pharmaceutical and life science companies. Our diverse teams of strategists, scientists, communicators, creatives, technologists, and data specialists collaborate to address critical healthcare challenges. We support our clients through consulting and communications to develop strategies, launch innovations, engage stakeholders, and deliver impactful results across the product lifecycle. We foster a dynamic environment where curiosity and innovation drive meaningful contributions every day.

Position Overview

The VP, Brand Strategy role focuses on delivering compelling healthcare narratives that resonate with healthcare professionals (HCPs), patients, and caregivers by combining scientific rigor with creativity. This leadership role requires an individual adept at transforming data into insight and insight into inspiring stories that move audiences. We seek a curious and strategic thinker who excels at clarifying complex ideas and crafting unforgettable messages.

Key Responsibilities

• Act as a trusted strategic advisor, supporting clients in making complex business decisions confidently.
• Lead workshops and discussions that align teams and accelerate progress.
• Provide clear, evidence-based viewpoints supported by insights.
• Analyze clinical data, market trends, and human behavior to extract relevant and impactful insights.
• Identify patterns and opportunities across healthcare provider and patient journeys.
• Convert complex information into persuasive strategic narratives that inspire collaboration.
• Develop engaging creative briefs that energize teams and drive idea generation.
• Shape brand positioning, messaging, and communications throughout the product lifecycle.
• Make scientific concepts accessible, engaging, and meaningful to target audiences.
• Collaborate cross-functionally with creative, account, medical strategy, social media, and omnichannel teams to unify brand, content, and experience strategies into a cohesive plan.
• Maintain realism while pushing for clarity and impact in all strategic outputs.
• Contribute to new business development through compelling storytelling and winning strategies.
• Define standards for integrated healthcare strategy and mentor team members to foster professional growth.

Candidate Profile

• A strategic thinker with exceptional storytelling skills who can simplify complexity.
• Intellectually curious and adept at asking insightful questions.
• Comfortable with scientific content while emphasizing the human experience.
• A natural storyteller able to craft briefs and narratives that spark creativity.
• A collaborative leader who unites people to uplift the quality of work.
• Balances analytical rigor with creative enthusiasm to enhance ideas' effectiveness.

Qualifications and Experience

• Approximately 8 years of experience in brand strategy or planning within agency settings, preferably including pharma, biotech, or healthcare marketing.
• Proven success in delivering strategies that are insight-driven, creatively inspiring, and strategically sound.
• Strong grasp of clinical data interpretation, competitive landscapes, and healthcare professional or patient dynamics.
• Experience working closely with medical, social, and customer experience or engagement strategy teams.
• Excellent communication abilities in storytelling, brief writing, presentations, and decks.

Compensation and Benefits

The salary for this position ranges between 200,000 and 240,000 Canadian dollars annually. Actual remuneration will be determined based on factors including experience, education, qualifications, training, and organizational needs. This role is part of a comprehensive rewards package supporting health, well-being, career growth, and work-life balance.

BGBx offers extensive benefits such as health insurance, retirement plans, paid leave, wellness programs, life insurance, and professional development opportunities. These benefits may vary by location. Our workplace culture is founded on collaboration, innovation, inclusion, and making a significant healthcare impact.

Equal Opportunity Statement

BGBx is committed to equal employment opportunities and considers all applications regardless of race, color, religion, sex, age, national origin, citizenship, sexual orientation, disability, veteran status, or any legally protected category.